Challenges faced by the BP firm - Free Essay Example

Sample details Pages: 9 Words: 2808 Downloads: 10 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? The Anglo-Persian Oil Company, produced in 1908, was renamed The British Petroleum Company, shorten to BP, in 1954. In 1998, British Petroleum merged with Amoco and drops the name British Petroleum to turn into known as simply BP.3 One of the worlds biggest integrated oil concern; BP would accept a unexpected re-positioning strategy in 1997 when Lord John Browne, group chief executive, acknowledged that BP required to address the threat of global warming. Characteristic itself as of other oil companies, BPs status benefited from this novel situation and had been able to carry on this differentiation ever since. Even though the oil industry is generally consider the bad guy, BP lead the list of Fortune magazines worldwide 100 companies on corporate responsibility with the tagline Beyond Petroleum, BP created the subsidiary BP Solar International that focused on solar energy. Due to the current achievement of BP Solar, in 2005 BP invested $1.8 billion in BP Alternative E nergy, which focused on hydrogen, solar, and wind power generation. BP is a worldwide oilÂÂ  andÂÂ  gasÂÂ  company head office inÂÂ  London, United Kingdom It is the third-biggest energy company and fourth-biggest company in the world calculated by revenues and one of the six oil and gas super majors.ÂÂ  It is energetic in all regions of the oil and gas industry, as well asÂÂ  explorationÂÂ  andÂÂ  production,ÂÂ  refining, distribution and marketing petrochemicalsÂÂ  powerÂÂ  and trading. BP has operation in more than 80 countries, produces around 3.8 millionÂÂ  barrelsÂÂ  per day and has 22,400 service stations worldwide.ÂÂ  Its biggest division is BP America, which is the largest manufacturer of oil and gas in theÂÂ  United StatesÂÂ  and is head office inÂÂ  Houston,ÂÂ  TexasÂÂ  As at 31 December 2009 it had total proven commercial reserves of 18.3 billion barrels of oil equivalent .]ÂÂ  The name BP derives from the initials of one of the companys former legal names, British Petroleum. BPs path record ofÂÂ  corporate social responsibility has been mixed. The company has been concerned in a manynumber of major environmental and safety incidents and received analysis for its political influence. Its primary listing is on the London stock exchangeÂÂ  and it is a constituent of theÂÂ  FTSE 100 index. It has a secondary listing on theÂÂ  New York Stock exchange Literature review Porter five forces model Entry At the present the solar cell industry position is very different across geological market sectors. The U.S. Market- The solar industry has not been promoting greatly in the United States due to the short of enthusiasm of the national government. Hard work for solar panel installations, such as giving tax credits and property tax exemptions, are intense at the state level in certain states such as California and Arizona. Overall, the U.S. market is spread so it is not easy to get a successful national business. There are a lot of small and self-governing companies, but a small number of major domestic players. As a result, the U.S. does not have a big market share in solar energy. Presently the market is unbeneficial and does not support many new entrants. Even overseas companies that have experienced victory in Japan and Germany are uncertain to crack into the U.S. market; lack of familiar in U.S. operations and uncertainty in demands put off them from devote money for the high shipping costs and tariffs. However, BP already has a familiar base in the U.S. owing to its increasing petroleum market; it has the possible to enter and build up a localized monopoly over the solar industry In addition, the Bush government has just recently accepted the require to dedicate research and development into renewable energy; this provides expect that U.S. will be more interested to solar energy in the future. Market in Germany is more energetic and quickly growing. The solar energy business is a novel and rising industry and is one that has the possible to support entrants willingly. German government is completely support of this technology, especially with the Renewable Energy Act (EEG). As the place for the biggest trade fair for Europes solar technology, Germany can be confident to keep up with the innovations. As a consequence, there are a lot of opportunities for entrants to approach in with better innovation and succeed above the market. The potential for product separation is great because the technology has many far-reaching consequences: the products can mark a variety of consumers, from manipulative large-scale solar panel systems used to create electric energy for firms focus on the each day consumer that can buy little solar appliances to use for the home. The main players in the market are just opening to emerge, other than no one has yet a big adequate corporation and m anufacture capacity to drive out minor competitions by economies of scale. BP Solar has its base in the European market and can use its situation as a big business to prevent entry. Japanese market is close to its infiltration point and that discourages entrants to the market. The requirement for the product has rising every year, through installations of solar panels in residential homes becoming more prevalent; so a lot of companies have been involved by the profitability. Main players have developed in this market, mostly Sharp and Kyocera Solar, with sharp controlling the market share. A more common difficulty to way in all three market sectors is the shortage of silicon. There is a worldwide shortage of ultrapure polysilicon (the raw material for silicon wafers), which is a main element in the creation of solar energy Buyer and Supplier Bargaining Power The solar energy technology is not very well understood so there is a small focus of consumer base. However, due t o the slow and narrow manufacture of the technology, consumer demand still outpaced the supply. In 2005, 24 publicly traded solar companies sold out. As of now, buyers do not have a lot of bargaining control due to the infrequency of the product, but this will modify as companies increase their manufacturing services and work towards mass production to carry down costs. On the other hand, the suppliers for the solar companies have a more bargaining control. The number of companies entering the solar industry business is increasing quickly while the availability of supply is scarce. Even big companies have to wait up to 6 months for modules. As the firms anxiously try to get bigger the product to meet the demand, they are faced with a shortage of silicon chips and modules, which lead to doubling of prices Companies such as BP, should give over research into using the silicon resources more efficiently to counter supplier bargaining power and lower manufacturing costs. Substitutes The major substitute for solar energy business right now is the standard electricity created by coal and natural gas. The risk from this substitute is great because it has been the main source of energy for household devices. The standard electricity is still lower in cost than the solar wind energy so there is very small incentive for customers to switch to solar technology. However, with improvement and research, companies are wounding the cost per watt of the solar energy by 5% a year and can regularly to get better the cost to watt ratio significantly until it is equivalent to that of standard electricity. Since natural gas and coal are limited in supply, their prices will finally increase, causing demands for energy sources such as solar energy to increase. However, solar energy technologies are not the only alternative source for generating electricity. According to Energy Information Administration, solar only accounts for 0.2% of the renewable electricity produced in the United States. The largest sector in the renewable energy area belongs to hydropower (75.2%). Hydropower plants, although more prevalent and not expensive, have its shortcomings, including decreased water quality and negative effects upon natural wildlife habitats. Solar energy technology can play upon that weakness as one of the cleanest renewable energies currently known. Rivalry The present main players in solar energy industry are Sharp, Kyocera Solar, Shell Solar and BP. cost rivalry is not significant amongst the companies, because solar energy is already a costly technology to produce. It will damage the industry to undercut prices, as the technology is not inexpensive and well understood sufficient that an increasing but little consumer demand will not compensate a reduction in cost. In addition, the main players in the industry have separate geographical markets and not much overseas establishments. The high price and the segregated consumer base reduce competition. Only with mass-production and increased popularity can price rivalry happen. Synergies Most important trouble with solar energy technology is the lack of electronic device compatible with the cells. Synergies can comprise selling adapters that permit the use of household appliances. The solar company can also team up with other electronic corporations such as Sony to make appliances that operate with solar cell. Other possible synergies are to integrate service with the product. Access to technical assistance is often a key for solar cell installations. Since it is a novel technology, consumers will require a lot of guidance in installation and maintenance. BP has already included service by given that installation and free check-ups with each purchase of its solar panels. SWOT Analysis Strengths BP main strengths is that it is a major corporation with a lot of financial resources to back up its alternative energy research. In 2005, BP had returns of $22.341 billion. BP, virtual to the little expert alternative energy firms, has a big gain as far away as financial backing. BP has the potential to invest a large deal in research to develop alternative energy technology. BP newly signed a strategic joint venture to way in Chinas increasing solar market and provides local built-up capacity. Since BP has been in the solar energy business for thirty years; it has the understanding and is acquiring the technology it requirements to be a main player in the solar energy business. In 2004, the BP Solar business first became profitable. BP, amid its Energy Max solar electric ground systems technology, which follows the pathway of the sun from east to west, maximize the performance of the cells, provides for a good solar technology opportunity to its customers. BP has provided a number of different firms and groups solar cells. In 2004, BP Solar provided the solar panels to an entire Foods Inc. store in Edgewater, NJ, which became the first main retaile r in the Northeast to use solar energy as a power resource. BP provided the solar panels to the United States Marine Corps Air-Ground Combat centre. Some projects built-in the Lufthansa Terminal in the Munich, Germany airport and the Tennessee Valley Authority in Chattanooga. BP has produced a number of programs to boost public awareness of involve for solar energy. BP formed the BP Solar Neighbours Program, anywhere each time a celebrity has BP solar panels installed into their home, and BP will contribute a solar system to a low-income people living in South Central Los Angeles. BP has the opportunity to join with celebrities to encourage the use of solar cells. It also has the BP Solar Connection Program, which is intended to raise awareness in schools the huge reimbursement of clean alternative energy. During programs like these, BP is growing the awareness and as a result the demand of solar energy. BP Solar even donated panels to ABCs Emmy award-winning reality series Extre me-Makeover: Home Edition. Weaknesses Compared to different energy firms not in the oil industry, BP is at a difficulty by its unhelpful dirty oil image. In March of 2006, a main BP pipeline ruptures on the North Slope of Alaska spill thousands of litters of crude oil into the Arctic marine. Accidents like these are harmfully impacting the firms attempts to re-brand its reputation to a more environmentally friendly oil company. Environmentalists are calling BP out on the re-branding as now a method to green wash-giving a helpful public reputation to unsafe environmental practices-their public reputation. The BP brand is very well-built for oil, but not almost as much as it is for its other energy segment. The average person does not essentially know that BP has entered into the solar energy market. One more main weakness of BP Solar is that the photovoltaic company very little in general with the petroleum company. BP has perfected the capability to refine able to create ch ips, store energy in batteries and such. In entering the solar energy market, BP had no competitive benefit over other firms to be able to use its vast knowledge in petroleum. Thus, it is very hard for BP to make synergies between the oil side of the company and the solar side. Opportunities With its income from oil, BP has an amount of opportunities to invest and gain more in the solar energy segment. BP has also begun to sell its photovoltaic cells and modules that provide power for homes at Home Depot. At present, BP Solar has teamed up with Home Depot in offering a BP Solar Home Solutions in California, New Jersey, and Long Island, New York. The BP Solar Home Solution offers free of charge in-home discussion, specialized installation, and free of charge six-month checkups. The solar systems purchased include a five year full service guarantee and a twenty five year inadequate guarantee on the panels, which helps to assure consumers on switching over to solar energy. BP can also sell to other home development stores such as Lowes and Ace. BP has an amount of opportunities through the government to boost its income. One such thing includes passing legislature that provides tax breaks to those and corporations that opt for energy as a means of electricity. It can also encourage states like California, Arizona and Florida to pass a permission that homes built after an unsure year should be necessarily to have some solar energy tool. Though this would also be serving its rivals, it would still advantage BP Solar as well. BP has a few opportunities to make synergies among the petroleum side of the business and the solar side. It can very well use solar energy to power its operations such as its business offices, plants, and even gas stations. If BP Solar improves the technology to create photovoltaic cells extra cost efficient, it can very well produce connections between the two sides of the company. Threats A lot of people realize the require ment for energy sources in the futures, there are a number of firms specialize in exact energy, including particularly photovoltaic solar cells. BP, however, is very expand and has its resources in a number of dissimilar products, with the obvious being oil, but in other another energies as well. The extreme diversification could perhaps pose trouble to BP in the future. Shell, another doing well oil company has entered into the solar energy market, and it is at present one of the four major solar energy leaders along with BP Solar, Sharp, and Kyocera. Competitor review Solar market will be more competitive with BP because of their comparable attachments to petroleum. Any act that BP will take to create synergy between solar and petroleum can be copied by solar market. KSI and Sharp Solar will be more aggressive with every one because both have electrical division close. KSI and Sharp Solar have an additional benefit over solar market and BP due to their electronics division. If customers desire to install solar systems from Sharp, they would also be confident to buy electronics from Sharp in order to get the fully integrated discount. In addition, if a family were already using Sharp electronics, it would be cheaper to get a solar system from Sharp Solar than from any other farms. Getting a entire set from one firm is all time cheaper than getting the individual components from different firms. KSI and Sharp strive to attack different markets. KSI has a individual technological advantage because its structure Integrated Photovoltaic incorporates PV modules into the structure architecture, which create a unique architectural market for KSI. On the other hand, Sharp Solar is developing transparent PV that can serve as windows, providing extra options for customers. Sharp Solar concern design and give the families the freedom to selection, thus putting main importance in the market of homes instead of the market of industries. Generally, industry would care more about cost and performance than the artistic beauty of the solar modules. Because of this market distinction, the competition between KSI and Sharp is reduced. There is not a understandable market division between BP and Solar market Both create modules for residential and commercial use; therefore, the competition will be fierce. One possible way to decrease competition is to make a separated market. The solar PV market has both technology and quality competition. Any major technological advance will give firm a aggressive benefit. BPs competitors are strong firms that place pressure on BP to find its own secure market. Don’t waste time! 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I Am My Best Writing - 869 Words

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Perfect Your Personal Selling Activities â€Myassignmenthelp.Com

Question: Discuss About The Perfect Your Personal Selling Activities? Answer: Introducation Personal selling is becoming increasingly important in the 21st century. This is because there have been dramatic and irrevocable changes in some consumer aspects (Terry, Vanja, Hairong, John, 2017). Have you ever deeply thought about the need to polish your personal pitching skills to match such consumer aspect changes? Well, you do not need to worry yourself so much. Here are some practical steps for you. Identify your audience Customers are your key audience. How important is identifying your customers? Normally, there are different types of customers depending on what you are selling. As such, it is important to know and understand them in terms of their tastes and preferences. This will help you in tailoring your products accordingly. Ask questions When trying to pitch your product or service, ask your customer why he or she is interesAnswer:k why while trying to make them switch to yours (Sumil Nobuyuki, 2013). Ask for the sale Why is this important? This is what your marketing is all about, getting the customer to buy your product or service. You can do this either directly or indirectly. You do this to both the clients and prospective ones following your presentation. This is important as they will be fully satisfied. This is concerning your products or services. As such, their concerns will be satisfactorily addressed. References Sumil, E., Nobuyuki, F. (2013). The Role of Affect in Personal Selling and Sales Management. Journal of Personal Selling Sales Management, 7-24. Terry, D., Vanja, D., Hairong, L., John, L. (2017). Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising, 65-78.

Different Ways of Communicating free essay sample

This is essay is going to be based on the importance of communication within the broader context of health and social care, it will give you a definitive insight to different communication techniques, such as verbal and non-verbal communication. Within this essay I will also discuss how important effective communication can be and the barriers that can restrict the care practitioner from doing his/her job effectively by using communication as the main tool. Furthermore how personal beliefs and values need to be taken in to consideration and the effect it may have on a service user in the light of working professionally. According to Julia scherba de Valenzuela, Ph. D (1992) communication is Any act by which one person gives to or receives from another person information about that persons needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, may take linguistic or non-linguistic forms, and may occur through spoken or other modes. In a health and social care setting it is important for the care practitioners to use therapeutic communication skills in the light of working professionally. A therapeutic relationship is more patient focussed, purposeful and time limited where carers come to know a patient as a unique individual that is why it is important for carers to use therapeutic communication. Theraputic communication is purposeful form of conversation, serving a point of human contact between the carer and the client allowing them to reach common health related goals. † Jones(1998) Therapeutic communication is a more formally based communication it is usually taken place in a health or social care enviroment such as a doctors surgery or in a counsellors clinic it is usually a conversation based upon reaching a certain outcome. On the other hand therapeutic communication differs to social communication, as social communication can be very basic, it may not serve a common related goal, the language used can be informal, the environment atmosphere and setting is not important, body language and posture can be very casual and relaxed, social communication differs to therapeutic communication as it can be used in everyday situations and is used a lot more than therapeutic communication, it can be seen as a lot easier for people to have a social communication ather than a therapeutic communication as it may not be possible to reach an outcome or objective in social communication settings as a lot of the key communication techniques such as eye contact, correct posture, verbal and non verbal nods, these techniques may not be used in a social conversation, only very simple and what can be seen as unconscious communication techniques may be used in a social conversation. Communication between care practicioners involves more then verbal information exchange, communication can be altered by changes in pitch of voice and use of accompanying facial expressions or gestures, other techniques used of communication used in a health and social care setting are verbal, non verbal, para verbal. Verbal communication is when words and symbol are used to share experiences with each other, verbal communication is used in a health and social care setting to gather information and to transmit information from care practitioner to the service user it involves having good listning skills and assertiveness, as when two people misinterpret a meaning of verbal communication miscommunication occurs. Miscommunication can be more damaging then a lack of communication especially in a health and social care setting for example if a client was to misterpret what a GP had said to him such as instructions for medications etc. The Care practicioner should communicate in language that the client understands meaning avoid using medical terms as this may be a language the client is un familiar with. Non verbal communication is messages we send out to express ideas or opinions without talking. This might be through the use of body language, facial expressions, gestures tone of voice, touch or contact signs this can be done intentionally or unintentionally. It is very important to be able to recognise what a persons body language is saying especially as a Health and Social care practitioner as incorrect interpretation of communication can lead to miscommunication. Gerad Egan (2004) created an acronym to describe good non verbal communication â€Å"S. O. L. E. R this stands for S- sit squarly O – open posture L – lean slightly forward E – Eye contact R- Relax. † It is vital to use ‘Egan’s’ techniques by care practicioners as it is a key aspect of communication, it is important to apply these functions especially in a thereaputic conversation as it shows effective communication and confidence as a professional body. It is important for professionals to be able to make good use of para verbal communication. Para verbal communication Is made of verbal and non verbal communication it reinforces non verbal communication in communicating attitudes feelings and social statuses . It is based upon the aspects of speaking such as tone of voice and volume, it also accompanies non verbal listing such as face expressions, gestures and non verbal nods. According to direction service. org(2011) Professor mehrabian states â€Å"A sentence can convey entirely different meanings depending on the emphasis on words and the tone of voice. It is vital health and social care professionals to use para verbal skills effectively as if not then it could easily result the exchange of information and being incorrect which could lead to problems such as lack of trust and little understanding and loss of respect. For example if a speaker is trying to convey a certain message but uses the wrong atone and volume in their speech, then that same message may be perceived as something different to the listener. As part of this essay it was required to watch a few videos based upon communication, one of the videos was regarding a client that has been called to the Job centre plus to discuss a letter that has been received, that she has been working and claiming benefits. The advisor shows no social communication skills, he does not introduce him self nor does he build a relationship with the client but jumps straight into conversation this created a unfriendly and cold atmosphere. In this video it shows a lack of effective communication by the advisor. The reasons for this is, he has not used key communication techniques such as non verbal communication, as he does not show positive facial expressions through out the video such as smiling laughter, he makes little eye contact and does not use gestures such as hand and head movements. This gives out the impression that the advisor lacks confidence. In the beginning of the video it shows a lack of effective verbal communication, when the advisor asks if she received the letter that was sent out to her, she is un aware of the letter and the reason why she is here. The advisor then asks if she has been doing some work the client repeats him and says â€Å"work? What Work? † the client has to clarify what the advisor is saying as she is unsure this shows little understanding from the behalf of the client as the advisor is not clear and precise about the situation. Throughout the video the advisor has a monotone this showed negative para verbal skills coming from the advisor and he came across very rude which lead to lack of respect and trust from the client when she requests to look at her own notes if he had changed the tone of his voice and volume of his speech the client may have respected his decisions. There are many barriers that link to effective communication and would contribute to the outcome of the conversation not being achieved such as physical barriers, it the video the conversation takes place in a small confined room with poor lighting and items scattered in the room this can be distracting. Personal thoughts and feelings can also be a barrier to effective communication, in the video it shows how the client is being acused of benefit fraud, the client displays different emotions like, anger, confusion, humility, this could lead to client feeling intimidated. According to www. marin. edu/buscom â€Å"recognising barriers to effective communication is a first step in improving communication style† In a health and social care setting, professionals will be in contact with people from different backgrounds religions, religions, race which means they will have personal values. They will have certain beliefs which they count as more important. Therefore as professionals it is important this is recognised as the service user may find certain things offensive. It is important to use para verbal skills very well like being empathetic to someone from a different back ground may actually make the client feel as though the professional is not respecting there personal values for example personal contact from the opposite sex like touching a persons hand to show sympathy can be against other peoples beliefs.

Surface Judgments and Employability

The Fiscal Initiative of Proposition 13 essays

The Fiscal Initiative of Proposition 13 essays The popular initiative process has played a role in the evolution of a stronger state presence in local affairs. At the beginning of the twentieth century, the California Constitution was modified with a series of measures approved by the voters that reflected the "progressive" mood of the times, including the initiative, referendum, and recall system. These provisions have significantly influenced the state's fiscal health. State fiscal policymakers find themselves setting policy in response to major policy changes approved by the voters and brought to them by a parallel policy-making process often sponsored by narrow interests that have failed to accomplish the same objective in the legislative process. Perhaps the most famous fiscal initiative was Proposition 13, "The People's Initiative to Limit Property Taxation," proposed by anti-tax activists Howard Jarvis and Paul Gann. This 1978 initiative capped the local property tax rate at 1 percent of full cash value, originally set at 1975 market value, and provided that the assessed value of a property could only be increased to reflect the sale or new construction of the property. Overall annual increases in assessed value for individual properties are capped at 2 percent or inflation, whichever is less. To prevent the legislature from increasing state taxes to cover the loss in local property taxes, Proposition 13 raised the vote threshold to increase a state tax from a majority vote to two-thirds of the legislature. This threshold remains in place today. Proposition 13 severely limited local services financed by the property tax, particularly for schools, and transferred much of school funding to the state. In 1988, California vo ters approved another initiative, Proposition 98, which guarantees a minimum level of state revenues and property taxes to be provided to K-14 education. Some analysts contend that Proposition 98 is a ceiling rather than a floor for education spending. A...

Annotated Bibliographies Essay Example | Topics and Well Written Essays - 500 words - 1

Annotated Bibliographies - Essay Example They argue that the decline of American students in STEM threatens the country’s competitive edge in the world economy. In response, they recommend the D2D Model to increase the number of students in STEM. Onjira and Gilbert (2009) illustrate the affordances of machine-processable competency modeling. They argue that machine processing is invaluable in e-learning and assessment. They emphasize its effectiveness in e-learning. In addition, Onjira and Gilbert (2009) present the competency model’s affordances in generating questions, distractors, and adaptive query sequences. In the article, they conclude that using machine-processable competency overcomes many limitations in interoperability, reusability, and portability. They demonstrate the ease of automatically generating questions using templates. The system enables them to generate many questions from one template. They further argue that the presence of plausible distractors poses a challenge in generating multiple-choice questions. They conclude the article by looking forward to a future with an automated feedback system. Ricardo et al. (2009) explains the role of mathematics and statistics in the expression of scientific ideas. They conclude that mathematics and statistics are the languages of science. Because of the effect of the internet on learning approach of students, Ricardo et al. (2009) explored innovative ways of learning and teaching methodologies. They advocated acquisition of core competencies by students, development of relevant software and better methods of assessment emphasizing on higher-level abilities. In addition, the researchers propose student-centered learning that students employ Information Technology in acquiring knowledge and self-assessment. Ricardo et al. (2009) present the R-QUEST as a new programming language that solves many statistical problems, thereby

'Petroglyph Park' by Jaune Quick-to-See Smith and 'The large Blue Term Paper

'Petroglyph Park' by Jaune Quick-to-See Smith and 'The large Blue Horses' byFranz Marc - Term Paper Example Franz, was a very sensitive painter who was well known for expressing his feelings and emotions through his pieces of art. He loved painting animals, especially horses because he felt that animals are innocent creatures and are much closer to God than human beings. Both artists, Juane and Franz had their own unique and peculiar style of painting but yet shared some commonality between them – such as abstract figures and the use of rich colors. Juane’s paintings are well known as â€Å"inhabited landscapes† while she makes use of modernist color and unique techniques created from her vocabulary of art work which includes oil painting as well as works on paper. The Petroglyph Park was started by Juane about five years later when she completed her MA in art in 1980, from the University of New Mexico and it is this series of paintings that established her artistic voice in the lineage of landscape painting in America. In her modern abstraction of the Petroglyph Park, she makes use of a unique compositional style with brilliant colors and gestural layers of paint. ‘The Large Blue Horses’ by Franz Marc is an expression of his feelings towards animals in general. His type of painting belongs to the category of ‘Expressionists’ as it depicts the sensitive feelings and emotions of the artist.

Operations management Essay Example | Topics and Well Written Essays - 2500 words - 4

Operations management - Essay Example By the end of nineteenth century, when manufacturing was no longer produced by single craftsmen but a team of skilled workers using the tools used for product specifications. Hence, the procedure was constrained because of limitations such as difficulties in replacements of workers and custom tools absence of gauging systems to control cost and risks etc.(Centre,nd) Therefore, in every age illustrated above, the study on operations management refined business intelligence by exploring profound systems to monitor operations management at its best. The recent advancement of the framework includes planning softwares like Oracle, SAP etc to integrate information at its best for maximum output and watertight performance. (Performance, nd) The organization’s function can be categorized into three major areas that includes finance, operations and marketing (Wiley.com, nd). The aims and objectives of the three functional areas can be defined as under; the functions of Marketing covers a broad range influencing the other functions of organization, these include study on market planning, exchange functions, product designing and development, product distribution, standardization and grading, financing, risk taking, packaging, labeling , branding obtaining customer support and other information etc. (today, 2010) An operation is the area of business that involves the process of products and service delivery by enhancing the performance of organization to meet the standards of customer, suppliers, shareholders, employees and society. (education, nd) The successful theory of operational management involves the strategical thinking of the ground functional areas towards the same target objectives and devises a corporate strategy that could interrelate and align the major functional areas in a single direction or the corporate mission. (Jiang, 2009) The functions or the main aspects of management opt to direct the

Successful malaysian innovators and entrepreneurs

Successful malaysian innovators and entrepreneurs Introduction An innovator or pioneer in a general definition is a person or an organization which is one of the first to do something and often opens up a new area or market for others and achieves an innovation. Meanwhile an entrepreneur is an individual who own a new enterprise, venture or idea and took calculated risk for a good output. Entrepreneur in English is a term applied to the type of character who is willing to take risk and taking chances in a new venture or enterprise and accepts full responsibility for the outcome. A French economist, Jean-Baptiste Say is believed to have coined the word entrepreneur in the 1800. Innovator and entrepreneur do not share the same meaning but indeed, there is a significant relationship between innovator and entrepreneur. A person can be an innovator and entrepreneur at the same time. In Malaysia, there are many innovators and entrepreneurs that manage to gain recognition at the international stage. Most of the entrepreneurs manage to achieve the success by running businesses that sell either products or services. Those successful people are Tony Fernandes, Tan Sri Robbert Kuok and Tan Sri Syed Mokhtar. However, some of them do not get fame by running business. They would think out of the box and be innovative. Some of the successful innovators are Eric Leong, Jimmy Choo and Tan Sri Lim Kok Wing. Their creativity in certain aspects such as interior design, shoes design and knowledge of designing let the whole world see them. Among all these successful local innovators and entrepreneurs, they have their own ways to achieve success. Every one of them goes through different path of life. Some may get it in an easy way, some may be not. They have their own reasons to fight for, different motivation to work things out and various ways to achieve it. For this assignment, we would like to know details about the entrepreneurs and innovators in Malaysia. The reasons and motivation that make them to be so successful is something that we are interested in. The sharing from them about it would be so precious that it would be guidance for us in life. Besides, we would collect feedback and opinion from the public about why and how entrepreneurs and innovators in Malaysia succeed. Hope that we can get the general perspective about it. Background Tan Sri Syed Mokhtar Al-Bukhary was born in 1951 into a middle class family. His father is in the cow breeding business. His mother is a homemaker. He was not born with a silver spoon in his mouth. Due to poverty, he cannot afford education, thus he complete his secondary education without furthering it into university level. He starts to help his father in his business, by managing the account. He helps his mother during his free time by selling agricultural product and also roti canai before leaving for school . Life was a bed of roses for Syed Mokhtar during his childhood. [1,2,3] He is a private man who does not like to show off his luxurious life. For your information, he can get along easily with other people. He is easily approached by everyone. He doesnt splurge on luxury car. For him, status is not something important in his life. There is time when he is up and there is time when he is down. Lifestyle is just like a disease for him that can deteriote people. His ride is a Proton Perdana and 20 years old Mercedes which he use infrequently. [1] Syed Mokhtar is a strong muslim, thus he always hold strongly to the muslim principal of giving out charity with a sincere heart. He helps the needy and even built mosques across the country. His generosity extended when he donated 1 million pound to Oxford University for the Islamic Learning Center in London. He found his love late, especially when his age approaching mid 40s. The marriage was blessed with 2 boys and girls. Career His hardship in 1951 has propelled him to the success that he have today. He and his father sells grocery to their neighbor around their neighborhood. As business grows, they expend from one state to the next, and they event imported cow from the neighboring country, Thailand to sell it in the local market [1,2] . The cow business suffers a setback due to the foot and mouth disease. However this disappointment makes him more determine to succeed. He expend his business to different field to logistics [3] His down to earth and humbleness makes it easier for him to cooperate with business man from other races. He take over a business that seems to fail and turn it around until he earn the profit. From logistics, he turn in trading business. Famous for being know the rice bowl of the nation, he choose to trade rice. His continuous efforts in his trading earn him rice trading licenses from the authority, Lembaga Padi Negara. Due to his reliability, lots of contracts came pouring in [2] He currently holds some stake in various companies like Mining Corporation Berhad (MMC), Bernas, Malakoff Berhad, Johor Port Berhad, , DRB-HICOM and many more others. He normally doesnt give many press interviews and prefer to keep in private life. His low key attitudes still grab media attention as he is passionate about charity and conduct his charity work through his foundation, Al-Bukhary Foundation. [2] One of the milestones of the Al-Bukhary Foundation is the construction of the Rm 70 million Islamic Art Museum valued at RM70 millions. This also along with a few mosques that he build across the country. Hallmark Tan Sri Syed Mokhtar is not only a humble person, but he also is very supportive of national product. He could afford any luxurious imported car, but he still drive around in his Proton Perdana. His generosity also been highlighted by supporting local students who are qualified and eligible to pursue their studies in local over university abroad. He provides scholarship for 1000 Saudi Arabian student to study in Malaysia. The first social contribution from Tan Sri Syed Mokhtar Al-Bukhary started with his mother asking him to donate half of his first salary as the director of a rice company (RM 750.00) to his poor neighbours. The other half was kept by his mother. Besides, his mother also asked him to send kerosene lamps to the mosques during the month of Ramadhan, so that activities can be carried out at night in the mosques. From that time onwards, that is how Syed Mokhtar Al-Bukhary was brought up to be a good personality and thinking person. He thinks that when God give us the wealth, we have to help the needy people. The god gives us wealth to us to help the others. There are some Malay businesspersons who do not want to help because they consider money as their priorities. [3] Syed Mokhtar is a down-to-earth person that will share his wealth with the others. He will feel nice when everyone has the chance to enjoy the same benefits together. He will not forget those who help him before. Humble is one of his life philosophies. No matter how great achievement he has now, he will still go back to Alor Setar and help those who really need helps. Sometimes, he will feel upset seeing some people forget their roots after achieving success in life. They should never forget about their roots no matter how. Wealth is meant to be shared. He likes to donate and contribute. He does not have the desire to keep all the wealth for his wife and children. Money will not last. He believes in Karma. Its not money that will protect him but what he is doing now. Theres no secret for success. Syed Mokhtar is only a human being that created by god but the difference is his way of getting mature. He believes that whoever will success if they really work hard for it. It may take some time. There will no short cut for success. There is reason why he works as if there is no tomorrow. Social and society issues are one of the reasons. He wants to make sure that the heritage would last long enough for my next generation. He knows his own strengths and weaknesses. He would ask for help from the other people when he is unable to do it. He go through the hard way but that is the right way. He has nothing at the beginning. However he will learn what he does not know, asks help from the others. He does not feel ashamed for that because he is not stealing. He works on his own. The attitude of being lazy and shame should be changed. He thinks that a person has to be patience and put more effort in order to run a business successfully. He keeps on searching for opportunities and business so that he can keep on helping the others to excel. He is not doing this solely for himself but for everyone. For him, God will only help those who are willing to work hard. Determination, hardworking and never give up easily are his keys in achieving success. Conclusion In a nutshell, everybody have an equal chance to be successful. Nothing can stop us from being successful unless it is you. If you want to achieve something, you have to work for it. We should follow what Tan Sri Syed Mokhtar Al-Bukhary did in order to gain a wealth for now and here after. He will not forget his own root and keep on helping those who need helps. Wealth is not meant for alone, but to be share around. Al Bukhari Mosque Eric Leong Background Eric Leong is a name synonym to the world of interior decorating. He was born in Kluang, Johore and was raise in the capital, Johor Bahru . He further his studies in the neighboring country, Singapore after completing his formal education in Malaysia. Eric graduate with a double degree in Interior Design and Business Studies. [4] With his cheerful and gleeful character Eric has won the heart of Malaysian and he was voted Malaysia most favorite interior designer. Career Eric make a breakthrough in 2001 through his reality interior design show, Casa Impian. The show help average Malaysia transform their home into heaven on earth with his extraordinary talent, he could turn a normal space into a work of art, which dubbed him as Raja Hias / the Design King of Casa Impian. [4,5] Why and how he can be success? Eric Leong is a creative innovator that leads him to be a successful entrepreneur. He would think out of the box and try on new things. He is never been stopped by new challenges. For him, expose himself in new environment and expose in new things is great. He is good in applying the knowledge that he learn in university in real life. Designing may not be a simple things as everyone has different point of views opinions. It is even hard to please all peoples need. However, Eric Leong sees this as a challenge in life. He would try his best to create a design that can satisfied every each of the people. Multi tasking Eric Leong holds a number of positions: [5] 1. Group Design Director for Designcity Sdn. Bhd. 2. Group Consultant/Acting General Manager for Beverly Home Sdn. Bhd. 3. Creative Consultant for Living Taste (Malaysias first Chinese interior design magazine 4. Associate Producer/Host for Casa Impian (Malaysias first interior design make-over show. 5. Associate Producer for Ratu Sehari (TV Wedding showcase). 6. Appointed stylist for Home Pride and Living Taste. 7. Columnist for leading magazines Home Pride, Living Taste, Health Today, Herba. 8. Product Designer for Lush Living by Eric Leong the furniture series. 9. Product Designer for Playground by Eric Leong the lighting series. 10. Guest DJ @ FM988 Chinese Radio talk show U Stylish Living (A Star RFM radio) 11. Guest DJ @ RED FM104.9 English Radio Talk Show Living With Eric (AStar RFM radio) 12. Guest DJ @ SURIA FM105.3 -Bahasa Malaysia Decor Radio Talk Show Inspirasi DÃÆ'Â ©cor Bersama Eric. 13. Guest DJ @ SURIA FM 105.3 Bahasa Malaysia Lifestyle Radio Talk Show Inspirasi Gaya Bersama Eric. 14. Lecturer @ Raffles International Design Institution (KL Campus). 15. Committee Member for Malaysia International Fashion Award (MIFA 2005) 16. Art Director for Malaysia International Fashion Award (MIFA 2006) 17. Chief Judge (Best presentation award for Malaysia International Furniture Fair (MIFF) 18. Media Spoke Person for Johor Interior Design Association (JiDA) 19. Ambassador of Homedec Malaysia Premier home decoration exhibition. 20. Ambassador of Maxima Thai Branded Walk-in-wardrobe system. 21. Ambassador of SSF Malaysia premier home dÃÆ'Â ©cor mark. Robert Kuok Background Robert Kuok Hock Nien more commonly known as Robert Kuok is the richest entrepreneur in Malaysia and also South East Asia [6]. He is currently rank 33 in the Forbes Richest Man Alive List [7]. Robert Kuok is the youngest son. He is born in Johor Bahru on 6 October 1923[6]. After graduated from the Raffles Institution, he started working in the grains department of Japanese Industrial company Mitsubishi from 1942 to 1945. Career After the death of his father, Robert Kuok founded Kuok Brothers Sdn Bhd together with his two brothers in 1949 [8].This business plainly deals with agricultural commodities. He managed to buy cheap sugar from India in the year 1961 right before the sugar price shot up. His business expanded heavily until he managed to control 80% of the Malaysian sugar market. Due to this, he earned his nickname Sugar King of Asia [9]. Robert Kuok expanded his varied his business field by involving himself in hospitality field. In 1971, he built his first ever Shangri-La Hotel in Singapore, then he open his second Hotel in Hong Kong called the Kowloon Shangri-La [8]. He also owns a big stakes of the Hong Kong real estate group Kerry Properties. Other than that he also owns the freight interests include Malasian Bulk Carriers Berhad and Transmile Group. Robert Kuoks compnies have investment in many counties. He even has ten bottling company for Coca Cola and the ownership of the Beijing World Trade Centre. On October 31 2009, Robert Kuok has decided to sells his sugar units along with the land used to cultivate sugar cane to Felda for RM1.29 billion. This transaction had directly boosted his companys income as his sugar unit and sugar cane plantation were the second largest segment upon its grain and feed [8]. Robert Kuok has eight children from his two marriages. He has retired officially from the Kerry Group on April 1st 1993. He is currently resides in Hong Kong [8]. Hallmark Robert Kuok has several hall marks which made what he is today. I believe that in order to achieve success, a strong and noble family background is definitely a great advantage. Robert Kuok is famous for his strong noble family background. He was brought up by his mother. Since young, his mother had taught him according to Ru-Jiao which is also known as the teaching of Confucius. His mother is very particular with the values of honesty. That is why he managed to gain respect and trust from others. With this, his business expands smoother and faster than others. Besides having a strong family background, Robert Kuok also has a strong family bond. This is justified as his company, Kuok Brothers Limited was established with the cooperation among his brother and cousins. All of them are very unite in this establishment of the company. They obey to Robert Kuoks mothers order. With a strong bond among them, it is very difficult for others to attack them. This is why the Kuok Brothers Limited can last for such a long period and still standing strong. Robert Kuok also practice good attitude in life. He is a positive, hardworking and sensitive person. Robert Kuok once said that As a young man, I thought there was no substitute for hard work and thinking up good, honest business plans and, without respite, pushing them along. There will always be business on earth. Be humble; be straight; dont be crooked; dont take advantage of people. To be a successful businessman, I think you really need to brush all your senses every morning, just as you brush your teeth. I coined the phrase honing your senses in business: your vision, hearing, sense of smell, touch and taste. All these senses come in very useful [9]. The fourth factor is his way of hiring workers. Robert Kuok hires his workers wisely and he always remembers to acknowledge them. He has never forgets the contributions of all of his colleagues and employee. He even thanked his very first batch of workers personally in hisKuok Groups 60th Anniversary speech. Robert Kuok is very particular in hiring workers. According to him, honesty, hardworking and intelligence are the main criteria that he looks for. When I look candidates in the eye, they must appear very honest to me. I do not look for MBAs or exceptional students. You may hire a brilliant man, summa cum laude, first-class honours, but if his mind is not a fair one or if he has a warped attitude in life, does brilliance really matter? [10]said Robert Kuok. Being humble is a reason that made Robert Kuok a successful man. He has been very humble all this while as he always remembers that once a person is arrogant, the person guard will be lowered. As a result, the person is defeated easily by his rivals. Robert Kuok is very alert with every step he has taken. Most of us will think that if we can capitalize a field, we shall receive a great outcome. However, according to Robert Kuok, sometime capitalism will leads to destruction if we do not inspect it well. He said that Capitalism needs to be inspected under a magnifying glass once a day, a super-magnifying glass once a week, and put through the cleaning machine once a month.[10] He also said that we cannot let greed controls us. Once this happens, the result may be fatal. At the end of the day, despite all the success Robert Kuok has made, he always makes it a point to repay the society. He had set up a foundation called the Kuok Foundation to help out students that are facing financial problem in order to pursue their studies. He even gives out scholarships to students who are studying in either private or public universities. The Kuok family firmly believed in its social responsibility to share its wealth and good fortune with the less fortunate. [11] Achievements Robert Kuok has managed to win several awards for his success in his lifetime. He was honored on the Forbess Worlds Billionaire list, ranking at a respectable number 33. He has also earned the title as Tan Sri in Malaysia. The noblest achievement by Robert Kuok is arguably the Kuok Foundation that was established by the Kuok family. The philanthropists vision is to alleviate poverty and reduce the economic disparities between the rich and poor communities in Malaysia. The foundation offers scholarship for student from not well to do family, to provide them with education that they needed to bring them out of poverty. Picture of Mr. Robert Kuok Hock Nien [10] LIM GOH TONG Background Lim Goh Tong was born in the year 1918 in Anxi. He was the fifth child in his family. When he was born, China was in the period of turmoil as the Xinhai Revolution was just over. However, Lim Goh Tong was lucky as he was brought up in a peaceful environment. He even had the chance to acquire knowledge from school until he was 16, which is when his father passed away [12]. Lim Goh Tong decided to come to Malaya in year 1937 as the condition of China was becoming worse [12]. He worked for his uncle as a carpenter for two years when he first reached here [13]. During that period, he learned to speak the Malay language. After gaining enough experiences, he involved himself in building a double storey secondary school as a sub contractor. Picture of the late Tan Sri Lim Goh Tong [17] Career Lim Goh Tong is well known as a risk taker. Before the development of Genting, he had involved himself in various fields. During the Japanese Occupation, he had tried working as a farmer, as a petty trader and as a scrap metal and hardware trader. After the Japanese Occupation, he engaged in the second- hand machinery trading. From there, he managed to earn his first fortune. Other than machinery, he also involved in iron mining, and even construction field. His family construction company Kien Huat Private Limited became well known after completed many major projects successfully. One of the biggest deals was the Ayer Itam Dam [13]. However, he also faced difficulties throughout his life as a constructor. He even faced bankruptcy when dealing the Kemubu Irrigation Scheme. Lim Goh Tong had the idea of Genting Highland when he was having dinner in Cameron Highland [14]. Then he started to collect information and decided that Genting Sempah is the most ideal place to build a hilltop resort. For this project, he had dumped in all of his fortune. He even put aside all the negative comments from his friends and relatives. Genting was granted the first ever Casino licence after Tunku Abdul Rahman. The whole Genting project was done in January 1971 and started the business in May 1971. In the next 30 years, Genting has evolved from wilderness to a developed tourist attraction township. Cable car system is provided to tourist as an alternative route. He even built a new township known as Gohtong Jaya on a land around the Genting Skyway cable car system [14]. Lim Goh Tongs company, Genting Group has diversified into various field ranges from plantation to oil and gas and even to cruise boat industry. Lim Goh Tong was married to Lim Kim Hua. They have altogether six children and nineteen grandchildren [12]. He wrote a book titled My Story Lim Goh Tong and it was published in year 2004. Lim Goh Tong passed away on 23 October 2007 in Subang Jaya Medical Center leaving behind a USD4.2 billion fortune and a huge legacy [14]. Achievements Lim Goh Tong had won many awards throughout his extraordinary life [12]. After taking a huge gamble and setting up a hillside resort, and proving all the doubters wrong, Lim Goh Tong was awarded the title Tan Sri in 1976 as a token for his contribution in booming the countrys tourism industry. This is followed by the Malaysian Entrepreneur Award in 1985, his first major award. This is followed by the Manager of the Year award the following year. As his pet project bloom and in 1994 he honored the Business Achiever of the year in 1994. Genting was awarded the Number 1 ranking Malaysian Leading Companies in 1996 and icing on the cake was the Best Employer Award at the same year. Apart from his success in business he still gives back to the society through his foundation, the Yayasan Lim. The foundation helps out those who are in need by providing scholarship for deserving student, and contribute to charitable causes. Hallmark From the start when Lim Goh Tong came to Malaysia, he already shown the hallmark of a true champion. He can only speak hokkien, mandarin, Cantonese and some broken Malay language [16]. He can neither speak nor write English [13]. However, this limitation in language did not stop him in his negotiation of all of his business contracts. Against all odd, he prove that language is never a barrier to success. When Lim first had the idea of Genting Highland, he received many negative comments from his relatives and friends. However, he had successfully put all of these comments aside. On the other hand, he put in more effort into this project. Lim Goh Tong once said that Once the goals have been clearly defined, with the greatest amount of determination and hard work, one can conclusively realise ones goals. [14].He a great determination shown is clearly admirable especially to the younger generation, that when we put our mind to it, we can achieve anything. His humbleness that keep him grounded despite his success and status as a Tan Sri have won applause and was admired among his peers. Tan Sri Lim Gait Tong, president of the Federation of Chinese Associations of Malaysia paid tribute and said in Lims farewell word, He had undergone more difficulties and challenges than any other entrepreneur, before he became successful in his business. However, he remained a friendly, sporting and humble person who was actively involved in charitable activities. [12] Lim was well known as a risk taker. The idea of building a resort on top of the hill is very costly and the outcome is not guaranteed. He had spent all of his fortune in conducting this project [12]. However, he foresees that one day, Malaysians will desire for a cool mountain holiday resort. This is due to the countrys weather and also the economy stability. He is very brave yet very careful in conducting this project. Behind every successful man, there is a successful woman. In Lims case, behind Genting Group, there are many workers. Lim always believed that is the people that run the organization. This project will never success if its a one man show. The Best Employer Award that he won in year 1996 has proven that he is a employer who care and look after his employees Lim Goh tong had set up a foundation called the Yayasan Lim which donates regularly to educational and medical institutions and other charitable organization [12]. Lim is never stingy in donating money. As a result of generosity, he gained more respect from others and of course adding his own karma Picture of the late Tan Sri Lim Goh Tong [17] Tony Fernandes Background The name Tony Fernandes or now, with the Title Dato Sri Anthony Francis Fernandes, is already a household name not only in Malaysia, but throughout the ASEAN region, and beyond especially in the aviation industry. Born 30 April 1964, inKuala Lumpurto aGoanfather andMalacca Portuguesemother, the late Stephen Edward Fernandes and Ena Dorothy Fernandez. When he was young, he used to follow his mother, who is aTupperwaredealer to parties and conventions [18]. Tony Fernandes was sent on a jet plane in 1976 at the tender age of 12 to Epsom College, London. The wishes of his parents on enrolling him into a fancy boarding school that is associated with Medicine, like all great leader, he made a total 180 degree turn and end up graduating in London School of Economics in 1987 [19]. But during his years in the boarding school, young Tony was home sick and pleas to be home, but due to the high airfare, his parents does not allow him to be home even during the holidays. From that day onwards it was his ultimate dream to provide low cost flights. Career Tony Fernandes raise to one of the celebrated and successful entrepreneur and innovator start with unorthodox route. He took the road that is less taken. He start as financial controllerforVirgin RecordsinLondon owned by his current partner in Air Asia X, Sir Richard Brenson.Upon his return toMalaysia, he became the countrys youngest-evermanaging directorfor Warner Music. He was responsible for turning ethnic music and transforms them into the mainstream Malaysian music. He raise to the occasion and got promoted to be theSouth East Asianregional vice-president forWarner Music Groupfrom 1992-2001.During the merging of Time Warner merged with CNN, there are many unrest among the employee,, like many others, Tony protest the merge and resign [20] Tony went back to London to pursue his dream to own a low cost no frill airline. His inspiration came from his friend, Stelios Haji-Ioannou, who is the founder of the Easy Group, who made British Airways a run for their money. Flying Barcelona to Paris for less than 10Â £, amaze Tony and he thinks that business model is able to apply in ASEAN, with the capacity of 500 millions, the potential is huge [21]. Tony Fernandes return home, Malaysia to lobby his idea to the then Prime Minister, Tun Mahathir Mohamed who gave his blessing to Tony on the condition he took over an Air Asia, a struggling GLC, with a Rm 40 million debt and only 2 elderly 737s. Tony agrees and took over the company for a token price of Rm 1 [19]. And from there they say the rest is history. From an airline with just a couple of 737s, it currently has 76 aircraft, 25 Airbus A330s . Last year it carried 19millions passengers within the Asia Pacific region [22]. Hallmark Like all successful leader, Tony Fernandes have the all the hallmark that made him who he is today. One of the main trademarks of his success is his vision and his know-how on what actually the consumer wants [23]. His hand on approach is one to be admired. Busy with various venture for example tune hotel, tune talk and Lotus Formula one, Tony Fernandes still find time for his main priority, which is Air Asia, his leadership based on the principal Practice what you preach always apply. Every month he spends his time in various division of Air Asia, from day as a baggage-handler to a cabin crew. He has even established a division to hold gathering among the staffs [19]. A close bond with his staff creates a friendly working environment with equal opportunities for everyone is the main ingredient behind of the success of Air Asia, according to Tony the company works as a family. Achievement With Air Asia, Tony have won a lot of awards, locally and internationally, but the biggest honor arguably when he was inducted into the Aviation hall of fame in2009 for shaping the aviation industry evolve. During the same award ceremony Air Asia and its sister company Air Asia X also was awarded Airline of the year. To add icing on the cake, Tony was the youngest recipient of the award [24]. He quote saying You would be a legend only because of the people behind you, acknowledging the Air Asia team behind his success. Apart from his award, the biggest award for him was gaining the landing right to Singapore breaking years of monopoly on the Kuala Lumpur- Singapore route by Singapore and Malaysia Airlines [25],also the exclusive long haul flight from Kuala Lumpur -London, achieving his boyhood dream [26] . Like his tagline Now everyone can fly , certainly everyone do now. . Background When mention about fashion and design, there are always 5 top places that are associated with. London, Paris, Milan, New York and Los Angles. These are regarded as the fashion capital of the world [27]. Top designers brand like Calvin Klien, Tommy Hilfiger, Prada, Burberry and Versace kept their base. Almost all the human race pick up a magazine like vogue to follow the latest trend. But when mention Malaysia, there is a lot of blur facial expression and question mark. This is because Malaysia is not known to produce a lot of fashion designers, but when mention about Jimmy Choo, Hollywood leading ladies from the fashionista like Sarah Jessica Parker [28], latina beauty Jennifer Lopez [19] and even the English Rose, the late Princess Diana [30]. Thus there is no doubt about this Malaysian innovator have change the fashion industry with his sleek and creative design of hand-made shoe. Born into a family of shoe maker, in Penang Jimmys father Choo Kee Yinis a successful shoe maker himself. Jimmy also describe his mother as as being very good at shoemaking [31]. Jimmy made his first pair of shoe at a tender age of 11 [32]. He is perhaps the most notable of students of Cordwainers Technical College in London Borough ofHackney, Londonfrom which he graduated in 1983. The college is now part of theLondon College of Fashion. Career Jimmy have a humble start, as he graduates, he works in a local shoe factory and slowly opened his own workshop in Hackney, London by renting an old hospital building [31]. His career took off when Vogue magazine featu

Evolution of The Catholic Church :: Essays Papers

Evolution of The Catholic Church Over the last thirty years, the Roman Catholic Church has undergone changes. These changes range from the position of the Alter to the language of the Mass. This paper will illustrate a broad overview of changes in the Catholic Church after the 1960s Before the 1960s, Mass was said in Latin. The priests and the parish both knew the prayers, songs, and Scriptures in Latin. Around 1965, the Catholic Church realized that the people did not understand all of what they were saying. They began to do the Mass in English. This increased active participation. Today, if a person would want hear a Mass in Latin, they would have to do some traveling. For instance, Our Lady of Mount Carmel offers Latin Masses. A parishioner may go Monday, Tuesday, Wednesday, and Friday at 7:15P.M. or on Thursdays at 10:10 A.M. There is also a Saturday Mass at eight O’clock A.M. The Sunday schedule is thus, eight o’clock and 10:30 A.M. For more information, check out their web site. Http://www.archden.org/archden/parishes/pp150.htm Catholic schools have undergone significant changes also. It use to be that it cost nothing to go to Catholic schools. Now there is a splendid idea of tuition. Tuition makes it difficult for some families who would want to send their children to Catholic schools. Many kids end up in public facilities, for that very reason. Another difference is that the schools use to be run almost completely by nun, brothers, and priests. The institutions enforced a very strict dress code. Students were to wear their uniform to class. There is still a dress code, some schools offer a dress-down Friday. On this day, the kids may wear whatever they would like, within reason. Kindergarten is a new luxury. Many older people never went to Kindergarten, it was not offered. Years later, you could send your children to a public school for it. Now it is part of the curriculum. It is a very exciting attribute. Catholic schools have also experienced a significant increase if enrollment. Sister Catherine T. McNamee states that "this years total Catholic School enrollment of 2.

Red Bull Marketing Strategy Essay

Business Unit 3 Marketing Of ‘Red bull’ Introduction As part of my marketing assignment, I will be looking at the marketing of a consumer product or service. Therefore, my chosen product is ‘Red bull’, which is an energy drink. I have assumed that my product is targeted at people that have similar situations to the ones used in advertisements for red bull. I will be looking to spot if the strategy used is based on the principles of marketing: O Understanding consumer wants: to become successful, it is vital for a business to understand the wants and needs of its target audience. For example the needs and wants of a target audience for a high street retail store depend upon the age, style and income of its customers. O Understanding and keeping ahead of competition: businesses must consider their competitive markets as well as the products and prices provided by their competition in order to gain customers and provide a better standard of services and goods than other companies. This can be done through devising strong, different marketing strategies and by selling a product that is unique and efficient. O Communicate effectively with its customers to satisfy customer expectations: communication with customers is vital for a business to understand the wants and needs of their customers. A good relationship must be continuously created between a business and its customers to maximise its success. O Co-ordinate its functions to achieve marketing aims: co-ordination of functions is key to efficiency and therefore success. To maximise the success of a business, all of its marketing aims should be met. O Be aware of constraints on marketing activities. I will be also looking at the external impact on the marketing decisions, how the appropriate strategy is decided upon and how they are developed in order to meet consumer needs and the reliability of the different marketing models. â€Å"Red bull comes in two types, original and sugar free. This can be purchased at ? 1. 15 for 150ml† Features of Business Marketing†¦ O Consumers are of vital importance. Red bull has a far greater chance of being a success if it satisfies consumers’ needs. Marketing must be aimed at finding out what these needs are and making sure that Red bull meets it requirements. O Marketing is a business philosophy; it is not just a series of activities such as advertising or selling, but more a way of thinking about how to satisfy the consumers’ needs. O Marketing affects all aspects of a business. A production department would not continue making a product that does not satisfy the needs of the consumer at whom it is aimed. O Marketing is not just about selling. Selling is only one part of the marketing process. Before selling Red bull, they must carry out market research. O Marketing and advertising are not the same; advertising is just one of a number of tactics used by marketing departments. O Many businesses regard profit making as their main objective. Firms in competitive markets must make a profit in the long run to survive. Marketing must therefore satisfy their customers wants profitably. O Marketing involves building relationships with the customers of Red bull; profitable businesses are often built upon good customer relations. This may be dealing with their complaints in a careful and considerate manner. O Marketing is a process that is on going all the time, it does not have a start or an end as you can see below. Red bull must be prepared to respond to the changes that take place. The marketing process†¦ Red Bull – Gathering Market Information†¦ AO1 My reason for choosing Red Bull is because the drink has become incredibly successful at a very competitive advice. By choosing Red Bull I will find out what marketing strategies has made Red Bull so successful. What is Red Bull? Red Bull started off as an energy drink that stimulates mind and body. After becoming an international icon, Red Bull went on to sponsor extreme sports such as F1, sailing, surfing, bmx-ing, and many other extreme sports. Red Bull is a non-alcoholic drink with key ingredients, which have a proven revitalising effect on mind and body. Red Bull is a functional energy drink and therefore unjustly classified among the soft drinks. The Red Bull effect results from a combination of two natural substances and vital metabolic transmitters – the amino acids taurine and glucuronolactone – with stimulating caffeine, vitamins and carbohydrates. The effectiveness of Red Bull has been proven by a large number of scientific studies. Its function is not to quench thirst, but to improve endurance and alertness, to increase feelings of well being, to support the metabolism in short: to stimulate body and mind. The History In 1982, Dietrich Mateschitz came up with the idea of marketing energy Drinks, which were then already quite widespread in Southeast Asia while sitting in the bar at the Mandarin Hotel in Hong Kong. In 1984, Mateschitz founded the company known as Red Bull. In 1987, he started selling the energy drink Red Bull on the Austrian market. Red Bull got off the ground in no time, giving people ‘wiiings’ right from the start. In 1992, Red Bull touched down in its first foreign market, Hungary and in 1995 it was launched in the UK, which is now one of its largest markets.

Free Essays on Inventory And Just In Time Management System

Inventory Management & Just-In-Time Management Systems Inventory Management and Just-in-Time Systems Background Strategically, purchasing management department must manage the overall supply chain efficiently and effectively. Reducing levels of stock in manufacturing is an internal and external matter (relationships with suppliers). Production demands and the management of supplies are linked strategically and operationally. International competition and lessons from Japanese practice have encouraged the adoption of just-in-time methods and quality management methods. Technological advances too have had an impact on inventory management. New mechanical and automated equipment has made stock movement more efficient with better use of warehousing controls. IT-based stock control systems with bar coding are integrated with other systems to give better control over order assembly, stock availability and monitoring. Essential Aspects of Just in Time Reduction and minimization of inventory in supply chains. Lessons have been learned from Japanese methods where substantial efficiencies are gained from frequent deliveries of small quantities to meet immediate demands. This compares with methods of stock control such as the calculation of economic order quantities, or usage, safety stocks, average stock, carrying costs, ordering costs. The application of Kanban - a "pull" system of production/materials control. An employee participation and involvement strategy involving the securing of commitment and changed work practices leading to elimination of waste. Kanban At Toyota, the production system used tickets/cards to control immediate material flows between a work station and another down-stream. The up-stream station (the server) receives tickets calls for small, fixed quantities from a down-stream user (the client). On sending the supplies, a production "kanban" is generated requesting the previous upstream server... Free Essays on Inventory And Just In Time Management System Free Essays on Inventory And Just In Time Management System Inventory Management & Just-In-Time Management Systems Inventory Management and Just-in-Time Systems Background Strategically, purchasing management department must manage the overall supply chain efficiently and effectively. Reducing levels of stock in manufacturing is an internal and external matter (relationships with suppliers). Production demands and the management of supplies are linked strategically and operationally. International competition and lessons from Japanese practice have encouraged the adoption of just-in-time methods and quality management methods. Technological advances too have had an impact on inventory management. New mechanical and automated equipment has made stock movement more efficient with better use of warehousing controls. IT-based stock control systems with bar coding are integrated with other systems to give better control over order assembly, stock availability and monitoring. Essential Aspects of Just in Time Reduction and minimization of inventory in supply chains. Lessons have been learned from Japanese methods where substantial efficiencies are gained from frequent deliveries of small quantities to meet immediate demands. This compares with methods of stock control such as the calculation of economic order quantities, or usage, safety stocks, average stock, carrying costs, ordering costs. The application of Kanban - a "pull" system of production/materials control. An employee participation and involvement strategy involving the securing of commitment and changed work practices leading to elimination of waste. Kanban At Toyota, the production system used tickets/cards to control immediate material flows between a work station and another down-stream. The up-stream station (the server) receives tickets calls for small, fixed quantities from a down-stream user (the client). On sending the supplies, a production "kanban" is generated requesting the previous upstream server...

Barriers in Business Communication

Barriers in Business Communication Communication is essentially the process by which information is transferred from the source to the desired actual recipient(s) through a medium. The medium is the route by which the message is transmitted. Once the receiver of the information gets the message they are bound to give a feedback or act to the message given.Advertising We will write a custom research paper sample on Barriers in Business Communication specifically for you for only $16.05 $11/page Learn More There are various forms of communication within a work place and each organization will use the form of communication that suits them best. Whichever form of communication used is not an issue so long as the information gets to the right recipient and at the correct time. Business communication is therefore an important tool in the workplace. This is because of the fact that organizations are essentially made up of people who have to communicate to each other so as to ensure smooth running of the operations and fulfillment of organizational goals and objectives. Due to this, communication is among the top management principles of any organization (Kondrat, 2009, p.1). Through communication all the other systems of the organization can be well monitored and run. It is true to say that communication is the backbone of any organization since without communication the top management will not be able to delegate duties, the workers will not be in a position to know what they are obliged to do in time, changes in the organization will not be known and also the organization will not be able to know what their competitors are doing. Communication Barriers The workplace environment is made up of a range of factors some of which affect the communication systems in an organization. These factors include personal factors of an individual, those that bring visual problems by hindering the message and last but not least the auditory factors. Visual factors will comprise of distance, lightening, weather conditions, the visibility and the angle of viewing. A clear example is when there is not enough lighting in a room, the people inside will not be able to communicate effectively. Auditory factors will involve factors such as noise, echoing or the distance between the sender and receiver. A good example is people working in factories that produce a lot of noise during their operations. Other barriers of communication in the work place include; Conflict In cases where the superiors are not in good terms with the subordinates then communication becomes a problem. The workers will not be ready to listen to whatever is being said since they have conflicted in other grounds. When this happens it is always advisable that peace is made as early as possible so as not to affect the operations of the organization.Advertising Looking for research paper on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More Poor Timing Good timing of the message to be communicated is always very important. In cases where the message reaches the recipients earlier or later than desired it may not be well perceived. For example if the top management issues a notice whose deadline is very near, the workers may not welcome it as they may not have adequate time to achieve it because of their duties. Attitude The attitude or behavior of either the giver or receiver of the information may affect communication (Kondrat, 2009, p.1). If the receiver of the massage is not willing to receive the message then communication will not take place. In the same way the sender of the message may not be willing to send the message, for example if the workers are not ready to voice out their side of the story then the management may not be able to know their problems hence ineffective communication. Conclusion From the above discussion, communication is thus very essential in the organization and should be properly manag ed if at all the organization is to be successful. The main objective of communication is to make sure that the information is correctly delivered and feedback given. By understanding the possible factors that may affect communication in an organization, it is possible to take measures to counteract them hence making communication effective. Since in most cases in an organization the senders of the messages are the top management they should therefore make sure that the information they send will be well received by the employees. They should get appropriate channels of communication and also good timing of the message. For example calling a parade just before the employees have had their lunch will be a waste of time as no one will be ready to listen to you. In such a case the management ought to be clever enough such that the give incentives just before communicating to their subordinates as way of encouraging them to listen. It is for the same reason that the sitting allowance is given for meetings. Reference List Kondrat, A. (2009). Effective Communication in the Workplace. Web.

How Police Officers learn Professional Ethics Essay

How Police Officers learn Professional Ethics - Essay Example Police officers build up their ethical range, integrity, or moral foundation, from working together with other people and learning ethics and morals. Training of professional ethics for police officers assists them to perform the following: be familiar with an ethical trouble or problem without any difficulty, recognize numerous alternatives to tackle the specific problem caught up in, make a balanced and morally good option of which alternative to prefer, Take quick action build upon that option and acknowledge accountability for the result. Police officers cannot just think morally; they are obliged to conduct themselves ethically as well. Training for professional ethics offers tools for dealing with ethical troubles, however, the police professional ought to possess the nerve to act. According to Michael C. Braswell â€Å"one of the most defining characters of the police occupation is the potential use of coercive force, especially deadly force, to impose the will of the state a nd another defining yet less well-understood characteristic is ethics† Exactly as Law, medicine, business, or further occupations are distinguished by ethics that direct people and group conduct, policing is a profession which includes its particular principles and ethics. These ethics give a foundation by which a behavior of an individual and his thoughts can be calculated. Comparative to other occupations, nonetheless, learning professional morals in policing is completely not the result of teaching, socialization and education. In reality, learning most of the times predate official teaching and socialization endeavor as a consequence of distinctive, communal and historical issues. Furthermore, the procedure of the socialization of police and enculturation on-the-job may well both persistently and unintentionally pressure the constructive ethical thoughts and principles conveyed to the police officers by new staff. A sound and all-encompassing unusual subculture could be pr esent in certain examples, which can inertly or actively educate unethical conduct to new police professionals. â€Å"Ethics in policing bears directly on issues of reform, control, and legitimacy of law enforcement institutions in a democratic society.† (Michael C. Braswell). The initial stage in meeting such tests is to better comprehend the foundation and subject matter of professional ethics so consequently that management, nation, government and the judges can more efficiently encourage reliable behavior of police force. Ethics are primarily learned in the framework of our first and generally close affiliation with our relatives and friends. Relationships similar to them are in which individuals learn understanding and being compassionate, appreciation, honesty and justice. Through proficient education and experience at work the police officer becomes familiar with presented morals and ethical standards of policing. As stated by council of Europe that there are four dive rse feature of ethical troubles in police employment. Ethical problems in which diverse principles struggle are deficient in knowledge, acting over hurriedly and with disobedience. The process of socialization of being a police official is one analytical feature in building professional

Ethical Climate Survey Assignment Example | Topics and Well Written Essays - 1250 words

Ethical Climate Survey - Assignment Example Specifically, the issue facing the organization was related to how it paid teenage employees and serving dangerously unhealthy fast foods to people. It is clear that these actions were unethical because the organization was exploiting the ablest employees who are the teenagers and at the same time, serving products that would potentially harm the customer’s health by becoming obese, which can cause heart disease and ultimately death. Some steps were taken by the admin to eliminate the same and currently, the organization wants to have the employees’ views on the progress so that they can possibly come up with additional strategies based on the outcomes. The establishment of a corporate culture is crucial to the success of the overall organization and requires certain steps to accomplish and realize the anticipated results. The culture defines the behaviors exhibited by the employees in the subject organization. The first step incorporates understanding what is important to the employees so as to incorporate that in the culture to be established. Specifically, the leader should take responsibility in determining what motivates the employees and this step relies heavily on communication where the employees hold a conversation with the leader. Here, the two parties outline what is expected of each other. While the leader communicates the goals, the employees communicate how they would like to benefit from the business and with the business. The second step involves taking action while taking the interests of the employees into consideration. After developing the culture, it is then defined to the involved parties who are then involved in the third step of contributing and providing ideas. This should be considered so as to make them feel responsible for its creation.  

Sustainable Development Essay Example | Topics and Well Written Essays - 3750 words

Sustainable Development - Essay Example Whatever we do here, has consequences, and we must individually and collectively strive to assure that the consequences are mitigated by positive actions. In an article written on the Principles of Sustained Development, the author emphatically stresses the scope and purpose of sustained development, he says: Sustained development focuses on improving the quality of life for all of earth’s citizens without increasing the use of natural resources beyond the capacity of the environment to supply them indefinitely. It requires an understanding that inaction has consequences and that we must find innovative ways to change institutional structures and influence individual behavior. It is about taking action, changing policy and practice at all levels, from the individual to the international. (Principle) This attitude has led to a number of world conclaves assembled around the concept of sustained development. The latest of which was the Earth Summit in Johannesburg, South Africa in 2002. This summit has been heralded as a participatory and contributing success, and the attendees brought to bear the local, regional and national concerns. These concerns were aired in a series of roundtables. The participants were determined to make this summit a productive event and produce items of substance which they could take back home with them and continue the works they commenced in Johannesburg. Recognizing that whether they were citizens of a developed country, or small developing state, the need for coordinated efforts were essential. essential. Merely to sit and exchange dialogue on the ills of the earth and simply codify those dilemmas, take them back home and have them collect dust until the next vision or summit, was no longer an option. These delegates recognized the need for the establishment and functioning of regional partnerships, which will feed off of and into each other concerning the local, regional, national and international technologies and