Sustainable Development Essay Example | Topics and Well Written Essays - 3750 words

Sustainable Development - Essay Example Whatever we do here, has consequences, and we must individually and collectively strive to assure that the consequences are mitigated by positive actions. In an article written on the Principles of Sustained Development, the author emphatically stresses the scope and purpose of sustained development, he says: Sustained development focuses on improving the quality of life for all of earth’s citizens without increasing the use of natural resources beyond the capacity of the environment to supply them indefinitely. It requires an understanding that inaction has consequences and that we must find innovative ways to change institutional structures and influence individual behavior. It is about taking action, changing policy and practice at all levels, from the individual to the international. (Principle) This attitude has led to a number of world conclaves assembled around the concept of sustained development. The latest of which was the Earth Summit in Johannesburg, South Africa in 2002. This summit has been heralded as a participatory and contributing success, and the attendees brought to bear the local, regional and national concerns. These concerns were aired in a series of roundtables. The participants were determined to make this summit a productive event and produce items of substance which they could take back home with them and continue the works they commenced in Johannesburg. Recognizing that whether they were citizens of a developed country, or small developing state, the need for coordinated efforts were essential. essential. Merely to sit and exchange dialogue on the ills of the earth and simply codify those dilemmas, take them back home and have them collect dust until the next vision or summit, was no longer an option. These delegates recognized the need for the establishment and functioning of regional partnerships, which will feed off of and into each other concerning the local, regional, national and international technologies and

Catholic Church so successfully in the years 1517-1525 Essay Example for Free

Catholic Church so successfully in the years 1517-1525 Essay Why was Luther able to challenge the Catholic Church so successfully in the years 1517-1525? Various reasons contributed to Martin Luther’s success in challenging the Catholic Church from the years 1517-25. The five key reasons behind Luther’s success were his protection by Frederick the Wise, the fact his ideas were appealing and popular, his passion and determination, the failures of the Church itself and finally, the timing of his challenge. Some of these factors also affected each other and these links provide the strength which allowed Luther’s revolt to be so successful. This is because one of these factors alone would not have been sufficient in preventing Luther gaining the same fate as those who attempted a reformation before him. Conversely, some reasons can also be considered as having a larger and more widespread effect than others, meaning they were more significant in contributing to the final outcome. Frederick the Wise, Elector of Saxony and founder of the University of Wittenberg was the most powerful early defender of Luther. He played a large role in helping Luther keep his message spreading and on several occasions used his authority to benefit Luther’s revolt. For example, The Papal Bull of Excommunication was never carried out in Saxony and neither were the terms of the Edict of The Worms. Also, Frederick persuaded Charles V to carry out the Diet of Worms in German, instead of Rome, so that Luther could defend himself safely. Another way Frederick defended Luther was in 1521 when he had him ‘kidnapped’ on his way back from Worms and taken to the Wartburg for his safety. The significance of Frederick the Wise’s protection is that he ultimately prevented Luther from being killed or persecuted by those who disagreed with his motives. This in turn allowed his message to carry on spreading and to be developed. Therefore, Frederick the Wise had a fundamental effect on the Lutheran movement because although he never converted to the religion, he contributed to its development and influence over Saxony. The main reason Wise supported Luther was because Luther was a teacher at his University and Wise did not want it to gain a bad reputation. However, other reasons can also be considered such as the fact that Luther’s ideas proved popular and therefore Frederick was happy to support him. Essentially, Luther’s success relied upon his ideas being popular and the reason for this was due to the fact his ideas appealed to people of all classes. He addressed his message differently to both the princes, in Address to the Christian Nobility, and the peasants, by creating sermons and woodcuts. This allowed his message to spread among everyone. His ideas appealed to the different classes; peasants interpreted his message of ‘priesthood of all believers’ as supporting social equality and used it as a basis for the Peasants War in 1525 thus showing they supported Luther up until this point. The nobility also joined the reform movement as they believed it would strengthen their political position and remove papal influence in their territories. His popularity is shown by the fact his publications were of the most popular at the time. The fact his ideas were popular were vital to his success as his argument had to be seen as valid for him to gain support. Moreover, the fact he had support from a variety of everyday Germans was crucial for keeping his message spreading. A significant reason for his ideas proving popular is due to the church’s failures which at the time was becoming increasingly less tolerated and gave a clear example of the faults he was trying to highlight. The lack of tolerance towards the church was due to the fact that many Germans saw the Pope as a foreigner who did little to benefit Catholics, despite the high papal taxes they had to pay to him. These taxes were used to pay for the rebuilding of St Peter’s Basilica in Rome thus not being advantageous to the Germans who were paying the tax. However the intolerance was not only towards the papacy but also parish priests who were not fulfilling their pastoral duties. Many also committed clerical abuses such as pluralism and simony. As a result, people generally had the growing feeling they were being exploited for their money and faith. This feeling over anticlericalism was further developed from Luther’s ideas. It is also a reason for the fact Luther’s ideas were popular, because they could be related too and agreed with. Failures of the Church were not a directly significant reason for Luther’s success, it allowed him to gain more support but only because his ideas were popular. Anticlericalism had been around for a long time, and only enhanced the popularity of his message as it coincided with a time when intolerance towards church failures was increasing. Another reason for Luther’s ideas proving popular was due to his personality and passion for making a change. This passion is seen through his obsession with finding salvation. In addition, he was fearless in putting his point across regardless of consequences such as in 1519 in his debate with Johann Eck where he argued his ideas confidently and 1521 at the Diet of Worms, where he claimed that by recanting, he would be promoting tyranny and his conscience would not allow him to do so, therefore he would not be silenced. Luther’s determination also relates to why his ideas proved popular, he had the power to make people believe and support him. This determination meant he was the catalyst for the reformation in Europe. He not only believed there was corruption in the Catholic Church, but spoke out publicly about his ideas that salvation would be found through faith alone. It also links to Frederick’s choice to defend him because his passion earned him the role as a lecturer at Wittenberg University which meant Frederick was more willing to support him. Luther’s personality was important for his success, he was determined to change the system of the Church and this prevented him from giving up, and instead keeping his message extending across the Empire. The final factor that can be considered and linked to the others is the timing of Luther’s movement. It coincided with the return of the Renaissance era which invited new thinking about education and society that came from ancient Greek and Roman teachings. These secular, humanist ideas believed that the Church should not rule civic matter but only give guidance in spiritual matters, which Luther also emphasised in his teachings. In other words, he agreed with the Renaissance way of thinking, focusing on the present, and seeing that change was desperately needed in the Catholic Church. This was significant as it ran parallel to his beliefs and helped in the development of his own ideas, as well as making them more relatable to everyday Germans, therefore having a similar effect to that of intolerance towards anticlericalism. In addition, his ideas were spread quicker by the invention of the printing press. His Ninety Five Theses was printed, meaning his word was spread rapidly. Previous to the printing press, people with ideas had no effective way to spread them. Therefore, the printing press also links to the fact his ideas were seen as popular because they could be seen by many. On the contrary, the fact that less than 10% of the population could read or write was a limiting factor to the spread of his message. Therefore, the fact his revolt began at a time when society and technology was also changing means it was carried along with the flow of new, revolutionary ideas, which helped his message to be heard by more people. In conclusion, many of these factors link together to produce the same outcome – that Luther’s revolt was a successful one. However, the most important factor was that his ideas proved popular. This was because they, to an extent, were radical, new and well-liked. Martin Luther was one of the first to think outside of what the church taught him. He began to question the church’s authority and what was going on inside the Church – what he found was corruption, greed and malpractice. But this alone would not have made him so successful. His personality played a role by making him determined to speak up about it and therefore gain more support, making his ideas even more popular. Without these two factors working together, he never would have gained strong enough support to form a fully fledged reformation. However, more importantly than his personality was the protection he acquired from Frederick the Wise; this kept him from Harm’s way and allowed his message to carry on spreading. Additionally, to this was the significance of the timing of his actions. It turned what would have been a small rebellion into a national reorganization of the Church, due to the printing press and Renaissance era. Finally, but with less slightly less importance, was the Church’s own failures. On one hand it was important to his success because it emphasised the corruption he was describing, making it more relatable. On the other hand, anticlericalism had been around for a long time, it only emphasised his message but did not contribute to its successfulness. In summary, all five factors played an important role however the most important were that his ideas proved popular , due to his personality, and his protection by Frederick the Wise. The other elements played lesser roles but were still important in helping his message spread to a wider audience.

Africa Essay -- essays research papers

The combination of individual and national power and the need to find a safe route to the trade markets of the Indian Ocean led the Europeans to the continent of Africa in the late 1400’s. They would soon discover the abundance of its natural resources and in the next four centuries would systematically trigger the breakdown African societies. These acts would lead the Africans to be integrated into an exploited and racially dominated labor structures that would spread throughout the world.   Ã‚  Ã‚  Ã‚  Ã‚  It began with the exploration of the Portuguese in and around western Africa in the late 1400’s to gain access to the Akan goldfields of West Africa. Once they gained access to these fields it helped finance future exploration round the southern tip of Africa and reach the trade markets of the Indian Ocean. They purchased silk, spices, perfumes and other goods, return it to Europe and sold it for a profit. They built the fort of Elmina in West Africa to protect their interests from other European countries who were also seeking fortune in Africa. When they reached the eastern coast of Africa it was amazed by the wealth of the Swahili States comprised of Zanzibar, Kilwa, Mombassa and Sofala, they wanted to seize them. They first sailed into the important towns and demanded the rulers to become Portuguese subjects and pay them tributes. When the rulers refused the Portuguese would raid the towns until they gave into them. They built a fortress called fort Jes ... Africa Essay -- essays research papers The combination of individual and national power and the need to find a safe route to the trade markets of the Indian Ocean led the Europeans to the continent of Africa in the late 1400’s. They would soon discover the abundance of its natural resources and in the next four centuries would systematically trigger the breakdown African societies. These acts would lead the Africans to be integrated into an exploited and racially dominated labor structures that would spread throughout the world.   Ã‚  Ã‚  Ã‚  Ã‚  It began with the exploration of the Portuguese in and around western Africa in the late 1400’s to gain access to the Akan goldfields of West Africa. Once they gained access to these fields it helped finance future exploration round the southern tip of Africa and reach the trade markets of the Indian Ocean. They purchased silk, spices, perfumes and other goods, return it to Europe and sold it for a profit. They built the fort of Elmina in West Africa to protect their interests from other European countries who were also seeking fortune in Africa. When they reached the eastern coast of Africa it was amazed by the wealth of the Swahili States comprised of Zanzibar, Kilwa, Mombassa and Sofala, they wanted to seize them. They first sailed into the important towns and demanded the rulers to become Portuguese subjects and pay them tributes. When the rulers refused the Portuguese would raid the towns until they gave into them. They built a fortress called fort Jes ...

With Reference to at Least 2-3 of Amichai’s Poems, Identify the Main Stylistic Elements of His Work and Comment on Their Effectiveness.

With reference to at least 2-3 of Amichai’s poems, identify the main stylistic elements of his work and comment on their effectiveness. The main stylistic elements of the work of Yehuda Amichai greatly reflect the time in which he was writing and the place in which he was located whilst writing. Being born in Germany in 1924 and then living in Israel in the 20th century meant that Amichai was exposed to a turbulent stage in world history as Israel had only just been created as a separate state after World War II and Hitler’s persecution of the Jewish race.At this time politics, war and religion were all at the centre of the world’s attention, and particularly for the Jewish people living in Israel as there was the constant threat of violence from the Arab people in neighbouring Palestine. Throughout his work, Amichai is able to effectively convey the disruption and confusion caused by this conflict by using techniques such as scattered imagery and irregular struc ture.To better understand the effectiveness of the stylistic elements used by Amichai, it is important to look at how he uses these techniques in his works. The first area of focus that is important to understand Amichai’s style is to study where and when each poem is set. With contextual background it seems to be that nearly all of his poems are set in Israel or some sort of similar desert-like place. ‘God Has Pity on Kindergarten Children’ is one of Amichai’s earliest works and it gives a good indication as to the importance of place in his poetry.The importance of place is that in many of his works the setting is very much abstract and sense of a place in which the poem is set appears to change constantly, making the poem more universal and often with religious additions to the poems the setting is taken to a metaphysical, God like, all seeing dimension. In ‘God Has pity on Kindergarten Children’, Amichai changes place from a ‘first-a id station’ to a desert like place as he describes ‘sand’ before moving to a ‘public bench’ and lastly a ‘school’.Then the idea of a metaphysical dimension is introduced with the reference to God and religion suggesting that God is all seeing and is watching over the world from the place in which he is located. The idea of there being another dimension from which God can look down on the world is reiterated in the poem, ‘God’s Hand in the World’ where Amichai asks the question, ‘What does God see through the window while his hands reach into the world? ’ These religious images ink to the creation of a metaphysical place within the poems and they provoke the reader to think about how Amichai see’s religion and how he responds to his own thoughts about God and his faith in general. The religious imagery that is recurring in many of his poems leads the reader to a conclusion that this is one of the ma in themes which much of Amichai’s work is centred around. The next key feature is the focus on time and how this affects the subject of his work whether it is a person, object or place.Amichai uses many ellipses in his work which makes the poems very radical which is mirrored in the constant change of place and the progression in time. In the poem, ‘There Are Candles That Remember’ there are three main measures of time given; the first is ‘twenty-four hours’ which is followed by ‘eight hours’ and then there is a reference to candles that are ‘eternal’. In this poem, Amichai appears to be measuring life, and in particular his life, against the age of Israel which is a very new country in this period.The inclusion of ‘antiquities’ shows another dimension in the time references in the poem as it shows the past, but not the recent past as ‘antiquities’ signifies relics that are possibly thousands of yea rs old. In some of Amichai’s poems there is modulation in tense, ‘God Has Pity on Kindergarten Children’ shows modulation between stanza one and the other two stanzas with the shift from present tense to future tense.There is also modulation in ‘There Are Candles That Remember’ however it is internal modulation in the lines, ‘Late in my life I had a daughter who will be twenty-two in the year 2000. Her name is Emanuella†¦Ã¢â‚¬â„¢ In these two lines the tense changes from past to future to present with the words ‘had’ followed by ‘will’ and ‘is’ which is another way in which Amichai shows the radical and unpredictable nature of his work. Prominent in Amichai’s work is the inclusion of fragmented and scattered imagery and structure.The sudden shifts between subject matter in many stanzas are mirrored by the non-clustered imagery within the poems. ‘There Are Candles That Remember’ has an irregular structure with lots of enjambed lines leaving the poem without a strong structure. The imagery within the poem also contains many non-sequential and strange images such as the ‘candles that remember’ where Amichai has personified the candles, this is then followed by the metaphorical reference to a ‘bowl full of precious liquid’. The images that follow are unrelated to the ones already mentioned, like the imile of the diaspora of old people that are said to be ‘scattered about like antiquities’ and then the comparison to how Amichai’s soul is ‘built like mountain terraces’. This style of scattered and mostly unrelated imagery helps to add to the sense of confusion and chaos in the life that he lives especially in the time in which he is living as the creation of the new country of Israel along with the conflict between the world superpowers meant that the 20th century was a time when tension and war were ever p resent threats to peace.Some of Amichai’s imagery that is used in his work is very graphic and the use of the human body no matter how much or little is prominent in many of the poems. One of the best examples of this use of imagery is the poem, ‘A Pity. We Were Such a Good Invention’ which opens with the image of a surgical procedure as the opening line reads, ‘They amputated your thighs from my hips. ’ The body part imagery makes the poem seem more physical and possibly is an attempt by Amichai to highlight the loss of intimacy with someone that he loved. A Dog After Love’ is a good example of the use of body part imagery as well as an example of the indignation felt by Amichai which is expressed through his poetry. His anger and frustration is usually caused by love, politics and religion, and in the case of ‘A Dog After Love’ it is the loss of love that causes the anger expressed by Amichai. This poem probably shows the most v iolent and graphic response to the loss of love as Amichai writes, ‘I hope it will find you and rip your lovers balls to shreds and bite off his cock’.This image effectively conveys the indignation felt by Amichai in a highly graphic way which makes it more impacting on the reader and therefore it has a greater immediate effect. Overall the main stylistic devices used by Amichai are the scattered imagery, irregular structures, often undefined place and changing times in which the poems are set. Furthermore, his work is always very personal with a great use of the words ‘I’ and ‘my’ in almost all of his poetry.All of these elements help to create very unique poetry that often has an impacting effect on the reader as the individual style of Amichai’s writing makes it necessary for the reader to think carefully about what he is writing about and what emotions he is trying to convey. Personally, I feel that Amichai’s work very effecti vely conveys the emotion felt by the events he is writing about and the personal nature of his work sometimes provokes sympathy, sadness, happiness or disdain which is a sign of an effective style of writing.

Gatsby vs. Richard Cory

The saying â€Å"do not judge a book by its cover† is true because appearances can often be deceiving. A person can easily act calm, cool, and collected, but in reality feel like their world is falling apart. In both the poem â€Å"Richard Cory† and the book The Great Gatsby, Richard Cory and Gatsby both appear to be well put together gentlemen with an ideal lifestyle. However taking a look below the surface it’s easy to see that this is only a clever facade to mask their true feelings. In both works irony is the main literary element which proves that appearances can be deceiving. Gatsby lived a luxurious lifestyle and his parties were the envy of everyone. People who didn’t even know him would make desperate attempts to receive an invitation to these extravagant parties. However what no one knew was the reason behind the festivities. Gatsby’s true purpose in life was to win the love of Daisy. He worked hard to attain his wealth through corrupt practices and eventually received a status worthy of recognition. After finally realizing all of this still wasn’t enough it was inevitable for him to die like his dream. Gatsby had to die because he had no reason left to live. It is ironic that this man who had achieved so much so quickly had no purpose left in life. Richard Cory’s story is similar to that of Gatsby. He was a high society man and the envy of many of the townspeople. He is characterized in a way that makes him appear to be almost god-like. He â€Å"glittered when he walked† and yet when he spoke he seemed humble and genuine. He was â€Å"richer than a king† and â€Å"schooled in every grace. † He was the man everyone knew and wished they could be. The way he presented himself to the town was obviously quite different from his true feelings because his fate was sealed after he put a gun to his head and pulled the trigger. It is ironic that the man everyone wanted to be was unhappy enough to commit suicide. He presented himself in such a manner that o one would have even suspected the depression he was masking so well. A facade is hard to spot because a person can so easily hide their true feelings. Gatsby and Richard Cory both appeared to have it all: wealth, a good reputation, and the admiration of many. They were both incredibly flawed men beneath the surface however. Gatsby had one dream in life and when he realized it was a dream that could never become a reality he had noting left to live for. Richard Cory, although we don’t know exactly what, faced a severe problem in his life that caused him such distress that he felt the only way to end his problem was to end his life. Although we may think we know a person we could be completely wrong. They could even be experiencing emotions no one could possibly know or understand.

How to Craft Professional Book Reviews under Time Pressure

How to Craft Professional Book Reviews under Time Pressure How to Craft Professional Book Reviews under Time Pressure Different readers will always be keen on your thoughts about the books youve read if you follow the following advice in this article. When writing professional book reviews, you ought to have two objectives. First, to educate the reader about the content of the book, second, to present an assessment concerning the book’s quality. Before You Begin Writing Start reading the book, from the title, considering the relevant information that can be revealed from the title, preface, and table of contents. As you read the whole book, make notes from the passages to cite in your review, as well as to clarify the following information: What is the book about? Does it fit its genre? What is the writer’s perspective? Do you agree with it? Who is your favorite character, and why? Did the story keep you guessing? What is your favorite part of the book, and why? Is there any part of the book you truly dislike? Which and why? As an audience, can you flow with the authors style, whether formal or informal? Does the author’s conclusion convince you? What did the book achieve? Is more work required? Compare the book with others written by this author, or books in this genre by other writers Your opinion? If you could change something, what might it be? (If you wish you could change the ending, dont reveal it!) Writing Your Review Set the tone of the review. Hook the reader with your opening sentence, so they are keen on reading the rest of the review. Begin with a few sentences describing what the book is really about. Ensure your opening statements directly relate to your critical response to the book and keep them concise. Relevant information about the author including reputation, qualifications, and their previous work should be included in the introduction. The fundamental themes you want to discuss may also be mentioned, as this gives the readers an idea of the context of book analysis. Write a summary of the book. You can begin the overview of the themes and main points in the book after setting up your introduction. The summary needs to be kept short, to the point, and informative. Make use of quotes or paraphrases from the book to back up your summary without uncovering plot twists or giving any spoilers. The crux of the book is the critical analysis, and this is usually done after your summary of the book’s themes end. You have to be clear and direct when writing this. Talk about what you specifically liked about the book, and point out anything you disliked about it. Try not to spend more than one-third of the paper summarizing the book. Avoid plagiarism and ensure your essay is based primarily on evidence drawn from a careful reading of the book. The objective is to give a coherent piece with a reasonable argument. Thus, review the book you read, not the book you wish the author wrote. Wrap up the review. Â  After you have argued your position on the book clearly, sum up your analysis of in few sentences, and this should naturally flow into your conclusion. Talk about questions, which were not covered, pay attention to unsettled points concerning the topic of the analyzed book, and problems that still need to be solved or require deeper analysis. Do not introduce new material at this point. You could suggest the kind of reader youd recommend the book to. For instance, youths, older people, fans of relationship drama/comedy/ mystery stories. Then give the readers your farewell statement, something to think about! Sometimes the best closing is a dilemma that will stick in readers minds. A starred or numerical rating is not a bad idea too. Consider these tips when writing your original book review and enjoy the result.

The Great Gatsby Essays

The Great Gatsby Essays The Great Gatsby Essay The Great Gatsby Essay The Great Gatsby as a description of the failure of the American dream. The Great Gatsby is a concentrated meditation on the American dream, understood as the faith that anyone, even of the most humble origins, can attain wealth and social standing in the United States through talent and individual initiative. Fitzgerald explores the compelling appeal of this dream, and the circumstances that render it as deceptive as it is enduring. Fitzgeralds protagonist is a young man from North Dakota, James Gatz, who changes his name to Jay Gatsby and manufactures a persona out of his own Platonic self-conception. While in his soldiers uniform just prior to service in World War I, Gatsby falls in love with Daisy, a beautiful, rich young woman whose voice has the sound of money. After the war, Gatsby pursues Daisy, even though she has by then married a gruff and tasteless man of her own class. Gatsby buys a huge, garish mansion on Long Island near Daisys home and tries t o impress her and her social set with lavish parties financed, as some of his guests rightly suspect, by the illegal sale of alcoholic beverages. But Daisy rejects Gatsbys suit, as her feelings and behavior are controlled by the conventions of her class in ways that the innocent American dreamer does not understand. In the end, it is inherited wealth and social standing that determine much more of ones destiny than is determined by talent and individual initiative, readers of The Great Gatsby are led to conclude. Much of the power of The Great Gatsby derives from Fitzgeralds having provided readers with an opportunity to simultaneously see through the pretenders illusions and identify deeply with his aspirations and even love him for having made the effort. Nelly, on the other hand, is considered to be far more worthy narrator because of her close association with Heathcliff having grown up with him and her honest, occasionally blunt opinion. An example is where Nelly asks Catherine Why do you love him? (referring to Edgar Linton) and then proceeding to say Bad! to her replies. This could be construed as a breach of etiquette in the nineteen hundreds for a servant to speak so to a lady of higher station and demonstrates Nellys ability to speak her mind which endears her to the reader. As a result of this fact it is Nelly who undertakes the conveying of the tale of Wuthering Heights and to whom we look for our opinions in other characters. She is, in fact, a narrator within a narrator due to her recounting of the tale of Wuthering Heights to Lockwood for entertainment and both tells the story and yet features heavily in its events. Fitzgeralds narrator, Nick Carraway is young, thoughtful and intelligent. He has moved from the West in favour of the fake and unproductive society of New York which he ultimately rejects. The landscape to which he moves is unproductive due to the fact that it grows or produces nothing dealing only in stocks and shares a world that Nick unsuccessfully immerses himself in. The world into which Nick ventures could be accurately captured by Fitzgeralds description of Daisys voice being full of money . He is also considered to be truthful in regard to his views on other characters. This impression is given to us by the words: I am one of the few honest people that I have ever known. A self-confession giving vital information to us this being that what Nick says can be taken as an objective view or judgement. His actions throughout the novel, including his contempt towards Tom Buchanan and Daisy following their response to Gatsbys death, and his noble attempts to gather supposed friends and relatives to Gatsbys funeral, when they flocked to his parties, also add to Nicks honest nature and therefore Fitzgeralds presentation through him. Both Bronte and Fitzgerald share in the creation of their narrators as forming them as strangers discovering new and unfamiliar places; taking the reader with them as their knowledge and relationships develop. Both authors use the narrator in their novels for a variety of similar reasons. A narrator gives an added element of realism to the story, as if someone is actually telling something that happened. The use of precise dates and setting also add to this feeling of the novels being real. West Egg in Gatsby and 1801- in Wuthering Heights elucidating this point. The narrator also allows a detached character development that one is unable to achieve if the novels were written in the first person. Opinions can be posited and actions can be viewed externally to the actual character, making judgements more objective.

Thanking in French - Merci et Les Autres Remerciements

Thanking in French - Merci et Les Autres Remerciements You all know â€Å"merci†. But there are different ways to say thank you in French, as well as different meanings to the word. Merci: The Common Way of Saying Thank You in French â€Å"Merci† is ‘thank you’. Its pronounced â€Å"mair see† with an open ‘ay’ sound not a closed ‘ur’ sound. You can make it stronger by saying â€Å"merci beaucoup† – ‘thank you very much’. Note that the very is included, you cannot say â€Å"merci trà ¨s beaucoup†. To say ‘a thousand thanks’ we say â€Å"mille mercis† or â€Å"merci mille fois†. It’s pretty common in French as it is in English. You usually accompany a vocal â€Å"merci† with a smile, and it implies that you accept whatever is being offered to you. However, if you want to refuse something, you could say â€Å"non merci†, or even just say â€Å"merci† with a hand gesture, showing your palm to the person in front of you in a kind of stop gesture.  You make shake your head â€Å"no† at the same time. You may smile or not, depending on how firm you want the  refusal to be. When you thank someone, they may answer merci toi / vous - in English, youd say thank YOU, with the emphasis on the you, meaning I am the one thanking you. Je Vous/Te Remercie Pour... I Thank You For in French Another way to say ‘thank you’ is to use the verb â€Å"remercier†. â€Å"Remercier†, ‘to thank’ is followed by a direct object (so it will take the pronouns me, te, le, la, nous, vous, les), and then by â€Å"pour† ‘for’, just as it is in English. Je vous/te remercie pour ce dà ©licieux dà ®ner. I thank you for this delicious dinner meal. Note that the verb â€Å"remercier† has a stem in â€Å"i†, so the final sound will often be a vowel, just like the verb â€Å"à ©tudier†. Je vous/te remercie pour les fleurs – I thank you for the flowers.Je voulais vous/te remercier pour votre/ta gentillesse – I wanted to thank you for your kindness. Using â€Å"remercier† is very formal in French, much less common than using â€Å"merci†. Click here for more ways of expressing gratitude in French. Les Remerciements - The Thanks When talking about the thanks, the noun, you’d use the noun â€Å"le/les remerciement(s)†, usually used in the plural. Tu as les remerciements de Susan – you have Susan’s thanks.Je voudrais lui adresser mes remerciements – I would like to send him/her my thanks. No Thanksgiving in France Thanksgiving  is not a French holiday at all, and most French people have never heard of it. They may have seen some Thanksgiving dinner on a sitcom on TV, but probably discarded the info. There is no Black Friday sale in France either.   In Canada, Thanksgiving is called â€Å"l’Action de Grà ¢ce(s)† with or without an S and is celebrated pretty much in the same fashion as in the US, but on the second Monday of October. Thank You  Notes in France Its somewhat less common in France to write une carte de remerciement. I mean, its not uncommon, and its very polite, but its not like in the Anglo-Saxon countries  where Thank You cards are a huge market. If youve been treated to something really special, you can absolutely send a thank you card or a handwritten note, but dont expect your French friend to necessarily reciprocate. Its not rude of them, its just not that deeply rooted in our politeness.

3 assignment Essay Example | Topics and Well Written Essays - 500 words

3 assignment - Essay Example The background of this problem is extensive and involves process and change in the healthcare environment in general, and the nursing workplace in particular, for many years. The changes that occurred to make hospitals and other healthcare facilities such as clinics more competitive with each other has resulted in a situation where, in some places, the patient is getting served better and the client treated better, and in some other situations, where the nursing professional and the healthcare facility or hospital is served better from a cost perspective, perhaps at the expense of the patient. There are many reasons to support either 8 or 12 hour shifts. First of all, many nurses want 12 hour shifts because they have young children to take care of, and this allows them more time to do so. Also, nurses can pursue a higher education. After all, knowing the basics forms a basis on which all other educational measures can build, and education is and remains one of the key facets of nursing. Also, flex time allows nurses to take a second job. In a similar vein, 8 hour shifts also give nurses time off so that they can relax and unwind before going through another rigorous session of caring for patients and clients at the healthcare facility. In many cases, these facilities such as hospitals don’t want flex time because it costs more money, compromises sick leave, and requires more nurses. There are categorizations to be made between situational conflicts, which may differ under varying decisions and stressors that are unique to each situation, and relational conflicts. Relational conflicts might be more static in terms of how they can be #1 A mediator can come in and help the nurses reach a consensus. Mediators can plan in many different ways and can provide the disputants with many different opportunities for rapport, but overall the credibility of the mediator should be based on

Generally Accepted Auditing Standards Paper Essay

Generally Accepted Auditing Standards Paper - Essay Example The audit opinion resulting from verification of financial statements provides a reasonable assurance that the statements give a true and fair value in accordance with the frameworks of financial reporting; therefore, Mobitech Accessories Ltd. does not expect auditors to produce absolute assurance by detecting all aspects of errors and fraud. Types of audits that organizations can perform include statutory, internal, external, and compulsory audits. Various standards, Acts, and boards have been initiated to guide the auditing function. Generally Accepted Auditing Standards provides a basis for performing and judging the quality of audits (Catty, 2012). The general requirements of GAAS include maintenance of independence in audit matters, adequate technical training, and proficiency for audit performance, and exercising professional care during audit performance and report preparation. Mobitech Accessories Ltd enables auditors to obtain sufficient understanding of the enterprise and allows auditors to access sufficient evidence by performing audit procedures in accordance with GAAS. GAAS also require the auditor to express an opinion regarding the financial statements; an opinion can be qualified, unqualified or disclaimer (Huault & Richard, 2012). Mobitech Accessories Ltd auditors usually state reasons in the report where they cannot express an overall opinion. GAAS provide assumptions, principles, and constraints to achieve basic objectives and implement fundamental qualities (Huault & Richard, 2012). The accounting entity assumption assumes that the business entity is a being and separate and distinct from its owners and managers. The going concern assumption assumes that the business will remain in operation indefinitely. The historical cost principle requires companies to report their liabilities and assets based on costs of acquisition rather than fair market value. The principle of revenue

Law of tort, Case study Essay Example | Topics and Well Written Essays - 1000 words

Law of tort, Case study - Essay Example Legal injuries are not limited to physical injuries but they also include economic, emotional, reputational injuries as well as breach of property, privacy, or constitutional rights. The given case study is related to a tort in which the firm ‘Go Kwick’ is forced to defend itself from legal damages. This paper will critically analyze various legal possibilities that are helpful for Go Kwick to defend itself in a legal suit. Background of the case Go Kwick operates a go cart track and has hired an instructor in order to give lessons to visitors throughout the year. The instructor is obliged to spend the initial ten minutes of the first lesson teaching beginners how to use the equipment properly. However, once the instructor failed to provide adequate information to the beginners and that resulted in the severe head injury of an individual. This unpleasant incident might have been prevented if the individual had taken proper safety measures under the responsibility of the instructor. Similarly; Katrina, the owner of a house near to the go kart track raised her objection against the noise from the track at weekends and during summer evenings. In addition, she argued that kart diesel fumes cause air pollution that exacerbated her asthma. On one occasion, Go Kwick’s one of the fork lift truck was left in front of her house for 24 hours and she was confined to her house whole day as she could not take her car out. Analysis of the facts From the case, we see that a person got severely injured from the cart due to the irresponsible act of the Go Kwick instructor. However, the Go Kwick has clearly stated on their notice board at the entrance that people use equipments at their own risk and Go Kwick accepts no liability for loss or injury howsoever caused. This notification would assist the firm to defend itself in a lawsuit because Go Kwick can convince the court that the firm had given enough warning to the users. Although, the tort laws allow the i ndividuals to file against physical injuries that are caused by the irresponsible acts of service providers, it is not applicable to the aggrieved person in this case since he had been given proper danger signals. Here, the plaintiff may claim that he had not noticed the warning at the entrance gate. However, it is explicitly stated that â€Å"ignorance of law is not an excuse† (Reznek, 1997, p.70). This clause makes the plaintiff obliged to have adequate knowledge regarding various rules and regulations of the Go Kwick firm. Therefore, Go Kwick can easily defend the plaintiff under a lawsuit. At the same time, the company can file a suit against the unlawful act of the instructor since the kart accident has adversely affected the goodwill of the Go Kwick. From the case study, it is identified that the instructor had signed a document which described various duties and responsibilities of the instructors. As discussed earlier, instructors are hired by Go Kwick on a contractua l basis for a period of one year; they are responsible for giving the lessons throughout the year. The case study clearly indicates that the instructor was late for work and hurried through the safety instructions once and that led to the unpleasant incident. It was the duty of the instructor to provide safety harness and a safety helmet; but as Aksel neglected these precautionary practices, it increased the severity of the accident. Aksel’

Interview of Older Age Adults Essay Example | Topics and Well Written Essays - 3750 words

Interview of Older Age Adults - Essay Example They had a lot to say in answer to each question or topic and would digress to relating something else if the interviewer did not insist on keeping them on track. It seems that as each one talks about a certain aspect of the past, a recollection of a related experience is triggered. The interviewee then becomes eager to relate such related event, thereby making the conversations overly long. Moreover, when all the questions have been answered, it seemed that the subjects did not want the interview to end. It was as if it would take a long time again when the subject would have somebody who will have a long conversation with him or her. The interview process resulted in the following findings, generalizations or conclusions. Older age adults past seventy years old are already well-adjusted in their status. They have already spent more than ten years as "retired" individuals and seem to have come to terms with their changed status in life, especially with regards their relationships with immediate family. They have also accepted their physical conditions, how they are no longer as strong and fit for various types of activities. Those who said that they felt a lot younger than their age are the ones who have best succeeded in coming to terms with their level of physical fitness and the limited type of activities they can pursue. One lady said she felt a lot older and that was because she was worried about her different ailments which she doesn't seem to address appropriately. Older age adults who have adjusted have also accepted how younger people are treating them, whether they feel this is different from their norm s during their times or not. They learn to accept and live with the kind of people surrounding them and learn to understand their attitudes. Another finding from the interview process is that although the subjects interviewed were quite adjusted to their old age status and able to maintain a level of happiness or contentment, they are most wanting in people to talk to. The situation of the subjects interviewed were all as part of their own families, where relatives, if there were, were of different ages. In the case of the husband and wife, they were living by themselves and only had each other. The interview brought a new person into their life for a few hours. In the case of the others, the subjects were living with family members all of younger age. They didn't really have anybody to chat with as a matter of course. They feel that their relatives only converse with them out of duty or courtesy. It also seemed to the interviewer that these subjects were being taken for granted by their immediate families. This was a sad situation for the older age adults and although it wasn't directly verbalized, somehow it could be f elt during the interview. Another finding from the interview process is the matter of dreams and their fulfillment. All the subjects interviewed could not seem to recall any life-long dream from the past that they wanted to achieve as a burning desire. They mentioned dreams that were either achieved or not achieved but are no longer dreams at the present time. It may be part of the acceptance or resignation process that they seemed to have gone through as they were getting older or adjusting to their old age, as a sort of defense mechanism to keep one

Lessons from Jesus Essay Example | Topics and Well Written Essays - 1000 words

Lessons from Jesus - Essay Example The first twenty verses of Chapter five of Mark describe how Jesus freed a man from the demons that had possessed him. Background information presented indicates that the demons tormented the man immensely compelling him to dwell near tombs. However, on seeing Jesus, the man recognized that Jesus could offer a remedy to his problem, by ordering the demons to depart from him. Moreover, the man had knowledge of the true identity of Jesus as the one sent from God because he hid obeisance to him. Jesus ought to know the man’s name, and he replied that he was Legion because multiple demons had possessed him. Upon his request, Jesus ordered the demons to move out of him and possess the swine that were feeding on the mountains instead. After the demons possessed the swine, they moved into the sea and drowned. On Jesus’ order, the man went to retell his experience to his people (Reddish, 2011). From verses 21 by Mark, Chapter 5, a man named Jairus approached Jesus requesting hi m to accompany him to his homestead and heal his daughter. According to the man, the daughter was critically ill. Heeding his call, Jesus accepted to go with him, although the large crowd following Jesus proved to hinder swift movement. In this crowd was a woman who had suffered hemorrhaging for twelve years without finding any remedy despite her search. She had the conviction that Jesus had the potential of healing her condition. She only touched her garments and experienced instant healing. As they walked, they received news that Jairus’ daughter had succumbed to her illness. However, Jesus proceeded to the homestead and brought her back to life. In addition, John in Chapter 11 outlines how Jesus resurrected his friend, Lazarus. This happened after he had been in the tomb for four days. During this occasion, Jesus saw the grief of the people and wept to show his sensitivity to their needs (Reddish, 2011). Application It is evident that Jesus had power and used it in a sensi tive manner of helping others.  

Interview of Older Age Adults Essay Example | Topics and Well Written Essays - 3750 words

Interview of Older Age Adults - Essay Example They had a lot to say in answer to each question or topic and would digress to relating something else if the interviewer did not insist on keeping them on track. It seems that as each one talks about a certain aspect of the past, a recollection of a related experience is triggered. The interviewee then becomes eager to relate such related event, thereby making the conversations overly long. Moreover, when all the questions have been answered, it seemed that the subjects did not want the interview to end. It was as if it would take a long time again when the subject would have somebody who will have a long conversation with him or her. The interview process resulted in the following findings, generalizations or conclusions. Older age adults past seventy years old are already well-adjusted in their status. They have already spent more than ten years as "retired" individuals and seem to have come to terms with their changed status in life, especially with regards their relationships with immediate family. They have also accepted their physical conditions, how they are no longer as strong and fit for various types of activities. Those who said that they felt a lot younger than their age are the ones who have best succeeded in coming to terms with their level of physical fitness and the limited type of activities they can pursue. One lady said she felt a lot older and that was because she was worried about her different ailments which she doesn't seem to address appropriately. Older age adults who have adjusted have also accepted how younger people are treating them, whether they feel this is different from their norm s during their times or not. They learn to accept and live with the kind of people surrounding them and learn to understand their attitudes. Another finding from the interview process is that although the subjects interviewed were quite adjusted to their old age status and able to maintain a level of happiness or contentment, they are most wanting in people to talk to. The situation of the subjects interviewed were all as part of their own families, where relatives, if there were, were of different ages. In the case of the husband and wife, they were living by themselves and only had each other. The interview brought a new person into their life for a few hours. In the case of the others, the subjects were living with family members all of younger age. They didn't really have anybody to chat with as a matter of course. They feel that their relatives only converse with them out of duty or courtesy. It also seemed to the interviewer that these subjects were being taken for granted by their immediate families. This was a sad situation for the older age adults and although it wasn't directly verbalized, somehow it could be f elt during the interview. Another finding from the interview process is the matter of dreams and their fulfillment. All the subjects interviewed could not seem to recall any life-long dream from the past that they wanted to achieve as a burning desire. They mentioned dreams that were either achieved or not achieved but are no longer dreams at the present time. It may be part of the acceptance or resignation process that they seemed to have gone through as they were getting older or adjusting to their old age, as a sort of defense mechanism to keep one

English Essay Example | Topics and Well Written Essays - 2500 words - 2

English - Essay Example Following the technological era, the same stories have been used to warn on the dangers of the technology. Technology has been glorified by many since it has been a means of solving some of the problems that could be difficult or even impossible to be done by mankind. Indeed, looking at the history of mankind from the industrial revolution and the Renaissance period, there is no doubt that technology has been very handy in the driving for the changes and success that is evident today. In this essay, however, I will argue that even though technology is a good thing, it has to be approached with caution, as it can break down our ways of life in a manner that may be irredeemable. Some of the literatures that will be used in the essay include; Do Androids Dream of Electric Sheep? By Philip Dick, this literature will be used as a main material. It shows how androids interact with human and through their analysis of the dangers of technology is done. Another important literature to the discussion is Neuromancer by William Gibson and finally The Crying of Lot49 by Penchon Thomas. This three literature will form the basis of the discussion while some other texts may also be used to justify the discussion. Technology is the use of the available materials and knowledge to adapt to the environment. This is done by using the materials and knowledge as instruments and processes that provide the humans with a superiority over the environment he lives in. Therefore, Technology can refer to nonfigurative structures present, which include language among others which is an effort to organize and put in systematics in the human reality and therefore become an instrument used to explore the environment through communication and therefore compete effectively. The aspect of completion indicates the presence of evolutionary framework, where all forms of life are in competition for

Critical Review of Danger Boy Essay Example for Free

Critical Review of Danger Boy Essay Mark Williams’ â€Å"Danger Boy: Ancient fire† is set in 2019. It is a science fiction and time travelling novel. The text explores the effects of building a time machine. In Mark Williams’ novel, he examines the negative impact of futurist technology. Although the concept of time travelling may seem appealing at first glance, there is an ultimately destructive consequence that comes with it, like losing a love one. The novel opens with an argument between Eli’s father, Sandusky, and Mr Howe, a representative from a government department. Mr Howe persuades Sandusky to invent a machine that can slow down time in a force field. Sandusky’s wife, a scientist, assists Sandusky to invent the time travelling machine but she is sucked into the machine and travels back in time. Therefore, Sandusky is urged to produce another time machine that can slow down time with a more stable core. Upon starting up the machine, a piece of old paper emerges. Eli reaches for the newspaper and gets sucked into the year of Alexandria (415 C. E). Eli and his companion, a dinosaur and an Alexandrian, seeks to reunite Sandusky’s wife, returning to the present day life and save the world from the fatal disease that has slipped through time. The novel is structured by different narrative perspectives, in which different characters narrate the story from their personal point of view and experience. This type of structure of narrative point of views offers the reader a different perspective of the world from three characters: Eli, Clyne and Thea. The writer’s intention here may be to demonstrate the reality is never black or white, but can be interpreted and understood in different ways in different individuals. However, the one limitation to this type of structure is that the reader may experience confusion in attempting to understand the flow of the story, in which disputes the coherency of events. There are no obvious clues to indicate the change of the protagonist. The only visible clue available is the chapter title and the narrator’s name. Hence, this confuses us in terms of identifying the protagonist. As the reader continues to read, they will encounter an acronym many times before it gives its meaning. There are instances in the text when certain words such as â€Å"WHOMPEs† suddenly appear, which disrupts the flow of the story. Reading this novel for the first time will confuse the reader. As the reader progresses through the novel, Sandusky explains to Eli what a â€Å"WHOMPERs† is. It is a â€Å"Wide Orbiting Massless ParticlE Reversers. † The writers intention suggest that the scientific invention is an abstract idea which is foreign to humanity. The author uses a stream of consciousness to enable the reader to engage with the thought process of the character. When Sandusky answered Eli’s question about time, he replied ‘you go into the Fifth Dimension†¦hard to tell the difference between time and space, or when and where. Or even who and what. † This encourages the reader to think and be in the mind of the narrator. This is a really good idea for advanced readers who want to think beyond the novel. Williams’ got inspired to write the novel by his son. He got the idea when his son was running down the hallway yelling out â€Å"I’m a Danger Boy! † The novel’s setting is based on where he lives, which is LA. There could be a connection between the novel’s setting and where he lives. One connection is that LA is a place for relaxation and tourism. The main character travels to LA with his father to relax a bit after the tragic incident. One of the major themes in â€Å"Danger Boy† is time traveling. Time traveling is frequent in the novel. It happens when ever Eli puts his â€Å"WHOMPER† charged baseball cap on. Another theme them is history. History is shown in this novel from many perspectives. It is seen by going back in time to Alexandria (415 C. E). The main motif in the novel is a baseball cap. It is a motif because it’s a device that allows Eli to time travel. Without the baseball cap, Eli would just be like any other ordinary kid. This novel can be compared with Audrey Niffenegger’s â€Å"The Time Traveller’s Wife†. The two novels involve the same themes; history and time travelling. In â€Å"Danger Boy† Eli becomes a time traveller after he touches a time machine. He travels back in time to Alexandria. He can control when he wants to time travel, but can’t control on where it’ll take him. In â€Å"The Time Traveller’s Wife† Henry is born with a genetic disorder. This genetic disorder allowed him to time travel. There was one thing that he can’t control. It is where he lands from time travelling and when he time travels. Ultimately, Williams has created an adventurous and exciting novel. The book was exciting because it produced tension into whether the protagonists find Margret or not. The writer produced a text that was a bit difficult to read and establishment of the main character. The author shaped the words in the sentences really strangely which sometimes doesn’t make sense or it is not suitable, so the reader needs to re-read it to understand it. This novel should be raising questions about time travel, especially in the future.

Hierarchy Of Effects Model

Hierarchy Of Effects Model Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. The desired result is usually to drive consumer behavior with respect to an organizational goal commonly to increase awareness or sales. Advertising messages are usually paid for by sponsors and viewed via various media; including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. In shorter terms, advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. However not all advertising are successful and those that fail are mainly due to the lack of communication or failure to establish the desired messages to the audiences. In order for an advertising campaign to be successful, there are several implementations based on advertising theories which can help communication to occur effectively with the audience. Hierarchy-of-Effects Model Among advertising theories, the hierarchy-of-effects model is predominant. It shows clear steps of how advertising works.Hierarchy of effects Model can be explained with the help of a pyramid. First the lower level objectives such as awareness, knowledge or comprehension are accomplished. Subsequent objectives may focus on moving prospects to higher levels in the pyramid to elicit desired behavioral responses such as associating feelings with the brand, trial, or regular use etc. it is easier to accomplish ad objectives located at the base of the pyramid than the ones towards the top. The percentage of prospective customers will decline as they move up the pyramid towards more action oriented objectives, such as regular brand use. Awareness: If most of the target audience is unaware of the object, the communicators task is to build awareness, perhaps just name recognition, with simple messages repeating the product name. Consumers must become aware of the brand. This isnt as straightforward as it seems. Capturing someones attention doesnt mean they will notice the brand name. Thus, the brand name needs to be made focal to get consumers to become aware. Magazines are full of ads that will capture your attention, but youll have trouble easily seeing the brand name. Knowledge: The target audience might have product awareness but not know much more; hence this stage involves creating brand knowledge. This is where comprehension of the brand name and what it stands for become important. What are the brands specific appeals, its benefits? In what way is it different than competitors brands? Who is the target market? These are the types of questions that must be answered if consumers are to achieve the step of brand knowledge. Liking: If target members know the product, how do they feel about it? If the audience looks unfavourably towards the product to communicator has to find out why. If the unfavorable view is based on real problems, a communication campaigns alone cannot do the job. For product problem it is necessary to first fix the problem and only then can you communicate its renewed quality. Preference: The target audience might like the product but not prefer it to others. In this case, the communicator must try to build consumer preference by promoting quality, value, performance and other features. The communicator can check the campaigns success by measuring audience preference before and after the campaign. Conviction: A target audience might prefer a particular product but not develop a conviction about buying it. The communicators job is to build conviction among the target audience. Purchase: Finally, some members of the target audience might have conviction but not quite get around to making the purchase. They may wait for more information or plan to act later. The communicator must need these consumers to take the final step, perhaps by offering the product at a low price, offering a premium, or letting consumers tried out. This is where consumers make a move to actually search out information or purchase. Thus advertising is thought to work and follow a certain sequence whereby the prospect is moved through a series of stages in succession from unawareness to the purchase of the product. Advertising cannot induce immediate behavioural response, rather a series of mental effects must occur with the fulfillment at each stage before progress to the next stage is possible. 3ALIENCE IN OUR SENSE IS ABOUT THE BRAND COMING TO MIND IN PERSONALLY RELEVANT CHOICE SITUATIONS 2OMANIUK AND 3HARP B 4HE BRAND HAS BECOME PART OF ONE S BROAD CONSIDERATION SET A BRAND THAT ONE MIGHT BUY OR USE n EITHER NOW OR IN YEARS AHEAD 4HIS GOES WELL BEYOND TRADITIONAL AWARENESS OR EVEN THE strength OF SUCH AWARENESS E G lRST RECALL 3ALIENCE CONCERNS THE @SIZE OF THE BRAND IN ONE S MIND 2OMANIUK AND 3HARP B I E ALL THE MEMORY STRUC TURES WHICH CAN ALLOW THE BRAND TO COME FORWARD FOR THE WIDE RANGE OF RECALL CUES THAT CAN OCCUR IN PURCHASE OCCASIONS 7ITH THIS @SHARE OF MIND COME FEELINGS OF BEING FAMILIAR AND FEELINGS OF ASSUR ANCE h9ES ) VE HEARD OF IT )T SHOULD BE ALL RIGHT v 4HAT IS OUR BROAD DESIGNATION OF h3ALIENCEv n AWARENESS AND MEMORY TRACES PLUS FAMILIARITY PLUS ASSURANCE -ORAN IN HIS SEMINAL PAPER AL READY STRESSED THE ROLE OF A BRAND S h0RES ENCEv 3IMILARLY BULLMORES fAME(2002) IS A COLOURFUL WAY OF REmECTING SA LIENCE UT IT OVERSTATES THE ROLE OF BIG BRANDS n SUCCESSFUL SMALL BRANDS CAN STILL BE SALIENT FOR THOSE WHO USE OR CONSIDER THEM BUT HARDLY famous Digital advertising Television advertising / Music in advertising The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second TV spot during this game has reached US$3 million (as of 2009). The majority of television commercials feature a song or jingle that listeners soon relate to the product. Virtual advertisements may be inserted into regular television programming through computer graphics. It is typically inserted into otherwise blank backdrops[9] or used to replace local billboards that are not relevant to the remote broadcast audience.[10] More controversially, virtual billboards may be inserted into the background[11] where none exist in real-life. This technique is especially used in televised sporting events.[12][13] Virtual product placement is also possible.[14][15] Infomercials: An infomercial is a long-format television commercial, typically five minutes or longer. The word infomercial combining the words information commercial. The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals. Radio advertising Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Radio is an expanding medium that can be found not only on air, but also online. According to Arbitron, radio has approximately 241.6 million weekly listeners, or more than 93 percent of the U.S. population. Online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Product placements Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruises character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them classics, because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale. In Fantastic Four: Rise of the Silver Surfer, the main transport vehicle shows a large Dodge logo on the front. Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard. Physical advertising Press advertising Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics. A form of press advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service. Another form of press advertising is the Display Ad, which is a larger ad (can include art) that typically run in an article section of a newspaper. Billboard advertising: Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large amounts of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums. The RedEye newspaper advertised to its target market at North Avenue Beach with a sailboat billboard on Lake Michigan. Mobile billboard advertising Mobile billboards are generally vehicle mounted billboards or digital screens. These can be on dedicated vehicles built solely for carrying advertisements along routes preselected by clients, they can also be specially equipped cargo trucks or, in some cases, large banners strewn from planes. The billboards are often lighted; some being backlit, and others employing spotlights. Some billboard displays are static, while others change; for example, continuously or periodically rotating among a set of advertisements. Mobile displays are used for various situations in metropolitan areas throughout the world, including: Target advertising, One-day, and long-term campaigns, Conventions, Sporting events, Store openings and similar promotional events, and Big advertisements from smaller companies. In-store advertising In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters, eye-catching displays promoting a specific product, and advertisements in such places as shopping carts and in-store video displays. Coffee cup advertising Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, cafà ©, or drive-through coffee shop. This form of advertising was first popularized in Australia, and has begun growing in popularity in the United States, India, and parts of the Middle East.[citation needed] Street advertising This type of advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furniture and pavements. Working with products such as Reverse Graffiti and 3d pavement advertising, the media became an affordable and effective tool for getting brand messages out into public spaces. Celebrity branding This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products. The use of celebrities to endorse a brand can have its downsides, however. One mistake by a celebrity can be detrimental to the public relations of a brand. For example, following his performance of eight gold medals at the 2008 Olympic Games in Beijing, China, swimmer Michael Phelps contract with Kelloggs was terminated, as Kelloggs did not want to associate with him after he was photographed smoking marijuana.

Strategies for Reviving the Japanese Economy :: essays papers

Strategies for Reviving the Japanese Economy Introduction 1. Assessment of the Current Economy The Japanese economy has begun to show some signs of change as the effects of recent large-scale economic packages have gradually helped to stop the severe economic downturn. But despite this progress, private demand as a whole remains stagnant. Therefore, the economic prospects for self-supported recovery are still uncertain once the economic effects of the last packages have phased out. The fundamental problems pertinent to the weak economy are twofold. First, the true adjustment of the burst of the bubble economy is still insufficient. Second, against the background of the sharp decline in the number of births and the rapid aging of the population, the pace of which has not been experienced in other industrialized nations, the "Japanese system"--the engine of the country's astonishing high growth in the postwar era--has turned problematic with regard to economic growth. First, fears about employment prospects, future pension plans, and the sharp rise in government deficits are obviously restraining an economic turnaround. These fears are attributable to eroding sustainability in the Japanese-style wage and employment systems and the generous social security system. To cope with the situation, provisions of renewed safety nets are urgently needed. Furthermore, the rising fiscal deficits are restraining economic upturn by making people serious about future tax hikes and raising long-term interest rates. Measures to restore government fiscal balances in the medium and long term are also required. Second, the Japanese social system, which has looked highly on across-the-board equality, has generated a bloated public sector and inefficient resource allocation. Typical examples are excessive regulation, overprotection, lack of self-reliance, and the "convoy" system. To cope with these problems, a new system needs to be built in which all production factors such as capital, labor, and land should be best allocated in a more efficient way through fundamental reforms in the public sector and full utilization of the market mechanism. Third, a Japanese management style that depends on unrealized capital gains has become obsolete by international standards, and has made the new challenge difficult. The Japanese financial system of indirect financial intermediation, which is based on land as collateral, has been malfunctioning. A new business management as well as a new financial system that will fit the Japanese economy in the 21st century need to be established early, so that the abundant savings of Japan are best mobilized for economic development in the next century.

Employment Essay

1. Using your adopted business or current place of employment as your primary example, please answer the following question. Do you think that most people are satisfied or dissatisfied with their work? What factors primarily contribute to their satisfaction or dissatisfaction? Using my current place of employment, I am going to say that I think most people are satisfied with their work. The factors that seem most important are that they enjoy the kind of work they’re doing and they do enjoy the coworkers. I think most of the people I work with would say they don’t love their job but they don’t hate it either. Most of the employees have a strong work ethic as far as being employed there many years and absenteeism is not a problem. Attitudes are not the greatest among us all of the time, but that is to be expected. 2. How can a participative management program enhance employee satisfaction at your current place of employment? In this type of program, employees are given a voice in how they do their jobs and in how the business is managed. I think this would help enhance employee satisfaction by making employees feel more committed to goals they have helped create. Morale is boosted when a commitment goes more noticed. I think employees would also feel more satisfaction because they would feel more involved and like they mattered. 3. Describe what you would tell a low-skill worker performing a simple and possible mundane task or job who wants more challenge and enjoyment from work. Using my current place of employment as an example, I would tell that specific employee to voice his/her concerns to management. If they show a sense of confidence in their performance to management, then maybe management will also have confidence allowing the employee to take on a more challenging position or task. I would also suggest to the employee to set goals for him or herself. When goals are met, there is much more satisfaction felt. 4. Some evidence suggests that recent college graduates show high levels of job satisfaction. Levels then drop dramatically as they reach their late twenties, only to increase gradually once they get older. What might account for this pattern? Maybe they are not being challenged enough for them or maybe the job has become too monotonous for them. After some time, maybe enjoyment is lost for the job. After the â€Å"honeymoon stage† of initially getting the job, everything becomes routine, and people start to become unhappy. 5. What motivating factor works the best for you  at your current job? The most important one for me is money. I have a family to support and bills to pay. They are my priorities that I have to take care of or were left without our basic needs and wants. My next most important factor is the friendships I have developed with my coworkers at my job. They are essentially a 2nd family to me. I am closer to some then others and have developed a sense of trust in these friendships.

Effects of Psychodrama Practice on University Students’ Subjective Well-Being and Hopelessness Essay

Psychodrama can be defined as the helpful role-playing method technique usually conducted by groups. Many questions have been raised about the effects which can be caused by psychodrama on students (Blatner, & Adam, 2014). This article have discussed and compiled those effects caused by psychodrama practice on university students’ subjective well-being and hopelessness, morenean approaches: Recognizing Psychodrama’s many facets, the integration of psychodrama with Bowen’s theory in couple therapy and enriching psychodrama through the use of cognitive behavioral therapy techniques Bibliography. Article summary on the effects of psychodrama practice on university students’ subjective well-being and hopelessness                  The effects of psychodrama can be either positive or negative (benefits or limitation).Psychodrama has several applications in real life today. These applications include business, training, religion, and application in business and also teaching together with psychotherapeutic application and concentrations (Blatner, & Adam, 2014). Many people have made it a major part in their colleges as psychodrama trainers who puts efforts broadly with such persons (Farmer et al, 2007). The psychodrama tic tactic can be readily unified with several other approaches which relates to psychotherapy. According to Blatner, & Adam, (2014), the integration of psychodrama with psychoanalysis, gestalt therapy, behavior therapies, creative arts therapies, play therapy, body therapies, family therapy, group therapy, imagination therapies and other miscellaneous psychotherapies. For example within (ASGPP) American Society for the Study of Group Psychotherapy and Psychodrama ther e is a sub class of psychodrama that precisely concentrate on application of psychoanalytic. Psychodrama symbolizes a full expansion and improvement of role-playing together with their applications and implementation. Although role-playing is mostly discussed, outdoor of psychodrama it has not often been considered as an intermediation but except decisiveness training, others are known by the clinician. A psychodrama tic role-playing meeting is perfect for formulating for example a university student to have an encounter with a family or friend member, employer, or maybe the colleague worker. Psychodrama have another application of addressing a wide range of matters and problems comprising those in the currently, future, and past or those that comprise the interior encounter (Farmer et al, 2007). According to Farmer et al, (2007), it can be addressed as â€Å"surplus reality,† that is those issues connected to what one might have, would have, and should have done. This can be applied to efficiently address visions and fantasies and can be applied to address worries related to â€Å"God†, â€Å"the church† or â€Å"the government† in a straight sort of manner. This can improve the well-being of a student and assist him or her in grieving through a goodbye meeting with a departed important and esteemed one. Furthermore Psychodrama can be applied to enhance specific therapy on an individual or additional therapy setup. This can assist the move a student past a deadlock or define if they are equipped for expulsion from treatment through tackling an expected challenging situation (Treadwell, 2005). Privacy is an issue in any experimental preparation groups just as it is in psychotherapy groups. Each participants is required to come to an agreement to privacy as one condition for being a fragment of this training (Blatner, & Adam, 2014). The participants are also stimulated to take into account ongoing work and school interactions with other participants as they select what they unveil as a personal material. Furthermore, it will be addressed out that a moral condition for group work is to make the contestants aware that though a group trainer is forbidden by law from unveiling any material from group, also other group members do not have that same responsibility. Many ways can lead to physical injury to the participant in the process of enactment. For example, the presentation of fierce scenes, creating effects in example standing on chairs, or peoples who are bodily compromised to start with commotions which they cannot do. It is the teacher’s and therapist’s accountability to be alert of possible hazards and to shield the participants. Societal force can end up in individuals feeling constrained to participate in activities of which they may not otherwise accord. Moreover, it is stressed that this subject must be made clear with each participant with whom the therapist might use the method (Farmer et al, 2007). Psychodrama is the most approach developed by Moreno in his lifespan. Instead of being believed of as an only technique, his work would be greatly aided if utilized and recognized as actually separate mechanisms (Karatas, &Zeynep, 2005). Although the efficiency of these individual mechanisms might be added up by using them in performance, there are many situations in which they can be applied in their own right. Moreno came to a conclusion that body movement, active interrelations and actions on the stage, their common familiarity or distance as stated in altitudinal terms, physical, could inform more about the troubles in interpersonal affairs than speaking (Farmer et al, 2007). The action occurring on the stage, movements and spoken words, and objects, make it probable for the character to either to complete anything he or she has been unable to, or have not known how to do it, or tried not do in actuality (Treadwell, 2005). This can be referred as act completion since it is on the psychodrama stage that the person understands the emotions and thoughts that obstruct him, plus the new sequence of behavior that will assist him to express himself independently (Treadwell, 2005). Psychodrama not only sightsees one’s unexpressed feelings and thoughts, but also the conditions that have never really occurred but could have the meets with those who are actually not there. Everything can happen in psychodrama and this hidden dimension of experience can be referred as surplus reality or an extra dimension of reality. The â€Å"character’s† story or subject is at the center of the psychodrama tic presentation whereby the character is the client, patient and the subject of the conduct. The character is chosen out of the group and during the psychodrama tic process the group’s participants are the â€Å"listeners† and the source is for the enactment (Blatner, & Adam, 2014). About the greatest part, the source plays the part according to the character’s comments and instructions .The organizer may direct the source but not intensively. According to Moreno, the source can be acted to the character’s creative mind in two approaches known as double and soliloquy (Treadwell, 2005). There are many methods which co-therapist use to deal with those in relationships mainly couples by use of psychodrama methods and Bowen’s theories. The authors put together the Bowens theory of differentiated individual as single who is capable to function from a position of me as different from we in couples or relationships and use psychodrama to show this functioning (Blatner, & Adam, 2014). The appliance of psychodrama among couples is based on the four Bowens theories (Farmer et al, 2007). the first theory is the theory of triangle, In couples who are too cross of very far there comes a time where some misunderstanding occurs, some couples are able to solve them in a peaceful manner while others they do not manage to do so, this cause an emotional tension which leads to violence in the family. This is where the Bowens theory of triangle gets in, the theory introduces a third party in the family, which helps to solve the problem. The three party’s forms a triangle as the name suggest due to the pull of the third party. The third party can be Christian leaders, police or family friends. According to Blatner, & Adam, (2014), in families, differentiated profile according to Bowen’s theory occurs when a child is born with some characteristics similar to those of one parent or grandparent or the child is born during the period of the death of one of the members of the family. The child concentrates more on the family due to the pressure from those sharing the same characteristics with him or her. This makes child to grow in a sense of WE more than I. In this case, Bowen wanted to teach couples on how to be different from others, if is to attend therapy sessions on member can attend and bring a change in the family if both are not willing to attend together (Karatas, &Zeynep, 2005). The authors bring together the psychodrama and also cognitive behavioral techniques in-group settings. Those groups should have a minimum of five and maximum of ten members. The sessions should take 2 to 3 hours and total period should be 15 weeks. Those with aggressive disorders should take individual therapy (Treadwell, 2005). In the application of cognitive therapy, therapist should start with dysfunctional contemplation or thought records where the group’s members record things that affect them emotionally. The records are kept in each person’s file. During the filling of dysfunctional forms, the members should be given the samples first to guide them on how to fill them. Those forms help the therapist to know each person problem (Treadwell, 2005). Other cognitive technique is automatic thoughts, which are habitual. The therapist helps the patient to recognize them and assist the patient how to deal with them. The cognitive behavioral technique is very effective and the patient responds to it very well (Blatner, & Adam, 2014). Conclusion                  From the impacts of psychodrama and its explanation we can deduce that it not only explores one’s unexpressed feelings and thoughts, but also the situations that have at no time really occurred but could have the meets with those who are actually not there. Everything can happen in psychodrama and this hidden dimension of experience can be referred as surplus reality or an extra dimension of reality. Psychodrama is useful since it can be applied in business, training, religion, and application in business and also teaching together with psychotherapeutic application and concentrations. Other than benefits it can affect the participant due to its societal force which can end up in individuals feeling constrained to participate in activities of which they may not otherwise accord. Outline Psychodrama can be defined as the helpful role-playing method technique usually conducted by groups. Effects of psychodrama can be either positive or negative (benefits or limitation). Benefits include the applications in real life situations such as in business, training, religion, application in business and also teaching. Negative effects are the potential harms in terms of emotions, social culture or physical change. According to Moreno, Psychodrama is the most approach developed in his lifespan Psychodrama not only sightsees one’s unexpressed feelings and thoughts, but also the conditions that have never really occurred but could have, the meets with those who are actually not there. Everything can happen in psychodrama and this hidden dimension of experience, can be referred as surplus reality or an extra dimension of reality. Bowens theories emphasizes mostly on differentiation where one refers himself as an individual. The force of the third party in a relationship helps a lot. The integration of Bowers theories and psychodrama brought a solution to those in relationships. Dysfunctional thought forms help mostly students and patients with a problem of mood regulation. During the first sessions of application cognitive technique, the students do not cooperate but later they enjoy the sessions. References Blatner, Adam (2014). Morenean Approaches: Recognizing Psychodrama’s Many Facets. Turk Egitim DernegiFarmer, Chris; Geller, Marcia (2007). The Integration of Psychodrama with Bowen’s Theories in Couples Therapy. Heldref Publications Winter Karatas, Zeynep. (2005). Effects of Psychodrama Practice on University Students’ Subjective Well-Being and Hopelessness Treadwell, Thomas W; Kumar, V K; Wright, Joseph H (2005). Enriching Psychodrama Through the Use of Cognitive Behavioral Therapy Techniques. HELDREF PUBLICATIONS Summer Source document

Factors Influencing Working Capital Essay

The working capital needs of a firm are determined and influenced by various factors. A wide variety of considerations may affect the quantum of working capital required and these considerations may vary from time to time. The working capital needed at one point of time may not be good enough for some other situation. The determination of working capital requirement is a continuous process and must be undertaken on a regular basis in the light of the changing situations. Following are some of the factors which are relevant in determining the working capital needs of the firm: 1. Basic Nature of Business: The working capital requirement is closely related to the nature of the business of the firm. In case of a retail shop or a trading firm, the amount of working capital required is small enough. Most of the transactions are undertaken in cash and the length of the operating cycle is generally small. The trading concerns usually have smaller needs of working capital, however, in certain cases, large inventories of goods may be required and consequently the working capital may be large. In case of financial concerns (engaged in financial business) there may not be stock of goods but these firms do have to maintain sufficient liquidity all the times. In case of manufacturing concerns, different types of production processes are performed. One unit of raw material introduced in the production schedule may take a long period before it is available as finished goods for sale. Funds are blocked not only in raw materials but also in labor expenses and overheads at every stage of production. The operating cycle is usually a longer one and sales are made generally on credit terms. So, in case of manufacturing concerns, there is a requirement of substantial working capital. 2. Business Cycle Fluctuations: Different phases of business cycle i.e., boom, recession, recovery etc. also affect the working capital requirement. In case of boom conditions, inflationary pressure appears and business activities expand. As a result, the overall need for cash, inventories etc. increases resulting in more and more funds blocked in these current assets. Â  In case of recession period however, there is usually a dullness in business activities and there will be an opposite effect on the level of working capital requirement. There will be a fall in inventories and cash requirement etc. 3. Seasonal Operations: If a firm is operating in goods and services having seasonal fluctuations in demand, then the working capital requirement will also fluctuate with every change. In a cold drink factory, the demand will certainly be higher during summer season and therefore, more working capital is required to maintain higher production, in the form of larger inventories and bigger receivables. On the other hand, if the operations are smooth and even through out the year then the working capital requirement will be constant and will not be affected by the seasonal factors. 4. Market Competitiveness: The market competitiveness has an important bearing on the working capital needs of a firm. In view of the competitive conditions prevailing in the market, the firm may have to offer liberal credit terms to the customers resulting in higher debtors. Even larger inventories may be maintained to serve an order as and when received; otherwise the customer may go to some other supplier. Thus, the working capital tends to be high as a result of greater investment in inventories and receivable. On the other hand, a monopolistic firm may not require larger working capital. It may ask the customers to pay in advance or to wait for some time after placing the order. 5. Credit Policy: The credit policy means the totality of terms and conditions on which goods are sold and purchased. A firm has to interact with two types of credit policies at a time. One, the credit policy of the supplier of raw materials, goods etc., and two, the credit policy relating to credit which it extends to its customers. In both the cases, however, the firm while deciding its credit policy, has to take care of the credit policy of the market. For example, a firm might be purchasing goods and services on credit terms but selling goods only for cash. The working capital requirement of this firm will be lower than that of a firm which is purchasing cash but has to sell on credit basis. 6. Supply Conditions: The time taken by a supplier of raw materials, goods etc. after placing an order, also determines the working capital requirement. If goods are received as soon as or in a short period after placing an order, then the purchaser will not like to maintain a high level of inventory of that good. Otherwise, larger inventories should be kept e.g., in case of imported goods. It is often seen that the shopkeepers may not be keeping stock of all items, but whenever there is a demand, they procure from the wholesaler/producer and supply it to their customers. Thus, the working capital requirement of a firm is determined by a host of factors. Every consideration is to be weighted relatively to determine the working capital requirement. Further, the determination of working capital requirement is not once a while exercise, rather a continuous review must be made in order to assess the working capital requirement in the changing situation. There are various reasons which may require the review of the working capital requirement e.g., change in credit policy, change in sales volume etc.